Category: Media

S3:E8 – From Dance Studios to Casting Calls: Kim Swanson on Starting Small and Dreaming Big

Post author By smallbusinesssmalltalk
Post date June 18, 2025

June 18, 2025

From Dance Studios to Casting Calls: Kim Swanson on Starting Small and Dreaming Big

Featuring Kim Swanson of Hanson Entertainment Industries, Inc.

In this powerhouse episode of Small Business Success Talk, host Christy Smallwood sits down with the multi-talented Kim Swanson—a serial entrepreneur, casting director, dance educator, and inventor—whose story is packed with resilience, faith, and next-level resourcefulness.

Kim opens up about her humble beginnings in a church basement where she taught dance classes for eight kids—planting the seeds for what would become a thriving dance studio still in operation 35 years later. But that was just the beginning.

Through a mix of divine timing, fearless pivots, and a deep desire to help others, Kim unintentionally launched a second career as an Emmy Award-winning casting director. And if that wasn’t enough, a frustrating walk with her dog during the pandemic led to her inventing an eco-conscious poop bag—SHŪNŪ—that’s now patent-pending and making waves for how it gives back to veterans through a partnership with K9s For Warriors.

You’ll hear how Kim:

Turned her passion into a thriving, family-run dance studio
Built a casting business out of a casual favor—and landed local Emmys in the process
Bootstrapped her product invention from concept to real sales
Manifested $25,000 on The Price is Right to fund her dream (no, seriously!)
Keeps her mindset strong through seasons of uncertainty using prayer, planning, and positivity
Believes the biggest key to business is: solve a problem, help people, and keep showing up

If you’ve ever felt stuck, overwhelmed, or like your idea is “too small to matter,” this episode will reignite your fire. Kim reminds us that success isn’t about the size of the start—it’s about the faith to start at all.

🎧 Listen in for real talk, real laughs, and the kind of inspiration that gets you moving again.

🔗 Resources mentioned:

SHŪNŪ Dog Bags – https://shunubags.com (insert actual link)
K9s For Warriors – https://k9sforwarriors.org

📌 Subscribe to the show so you never miss these powerful conversations with real small business owners doing extraordinary things.

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Christy Smallwood

Host

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Tags business owner, dance studio, entertainment industry, entrepreneur, patent, small business, strategy, Success Stories, Women-Owned Business

Audio Production Culture Episodes: Video Leadership Marketing Media Mindset Production

S3:E5 – Why Every Business Needs To Capture Its Origin Story

Post author By smallbusinesssmalltalk
Post date April 30, 2025

April 30, 2025

Season 3: Ep 5 - Why Every Business Needs To Capture Its Origin Story

Featuring David Sermersheim of Audio Capture

What if your story was the one thing that could shape generations to come? In this heartwarming and powerful episode of Small Business Success Talk, Christy Smallwood sits down with David Sermersheim—corporate leader by day, founder of Celebrate Audio by passion—to uncover how storytelling is the most underutilized yet impactful tool in business today.

David shares how a personal voicemail at a wedding changed everything for him, leading to a calling to help families and businesses preserve their legacies through audio storytelling. From bringing corporate values to life to capturing once-in-a-lifetime wisdom from loved ones, this episode dives deep into how stories are more than memories—they’re the blueprint of success, connection, and legacy.

💡 Whether you’re a founder, team leader, or family business owner, this episode will move you—and might even make you cry (in a good way).

🔗 Learn more about Celebrate Audio: https://celebrateaudio.com/

📌 Subscribe for more inspiring interviews with leaders making waves in small business success.

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Tags Audio Capture, business owner, entrepreneur, kentucky, national speaker association, NSA, NSA KY, small business, speaker, strategy, Success Stories

Autism Books, Author Culture Education Episodes: Video Leadership Marketing Media Mindset Non-Profit Production Publishing

S3:E4 – Building A Creative Legacy

Post author By smallbusinesssmalltalk
Post date April 15, 2025

April 02, 2025

Season 3: Ep 4 - Building a Creative Legacy

Featuring Kathryn and Todd Ziegler of Iron Pirate Publishing

In this heartfelt and hilarious episode of Small Business Success Talk, Christy sits down with two of her favorite collaborators (and friends), Kathryn and Todd Ziegler—co-founders of Iron Pirate Publishing. From Broadway spotlights to a book born out of love for their daughter with autism, this duo blends creativity, resilience, and purpose into everything they touch.

Get ready for a deep dive into how Iron Pirate evolved from a single Kickstarter campaign into a full-blown publishing, production, and education company. They talk about making bold moves, learning to listen (even when it’s hard), and what true success feels like—peace, purpose, and meaningful connection.

You’ll laugh, you’ll tear up, and you’ll walk away inspired to finish that “thing” on your heart. Whether you’re a fellow creative, an entrepreneur, or somewhere in between—this one’s for you.

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Kathryn Zeigler

Co-Founder

Christy Smallwood

Host

Guest References

TIFFANY EPIPHANY BY KATHRYN ZEIGLER

Meet Tiffany Epiphany, our first friend in The Spectrum Series™! The series features characters who celebrate their gifts, challenges, and accomplishments as children with autism. Tiffany is very lucky because she gets to see the world in a unique way. Through her adventures Tiffany shows her family and friends just how big and beautiful her world truly is.

You can meet Tiffany’s friend Solomon Sparks NOW! The Spectrum Series™ are books full of love with characters that celebrate the gifts, challenges, and achievements of children with autism.

Meta, Instagram, TikTok: @thespectrumseriesbooks

Developed and written by: Kathryn Rae Zeigler

Illustrated by: Mimi Beane Zeigler

Edited by: Todd Zeigler

Published by: Iron Pirate Publishing

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Tags book, book club, business owner, DEI, entrepreneur, finance, government, inclusion, kentucky, LGBTQ+, national speaker association, NSA, NSA KY, politics, race, racism, small business, speaker, strategy, women

Branding Business Coaching Culture Education Episodes: Video Event Industry Financial Government Human Resources Leadership Media Non-Profit SEO

Season 3: Ep 3 Jess Pettitt

Post author By smallbusinesssmalltalk
Post date April 2, 2025

April 02, 2025

Season 3: Episode 3 with Jess Pettitt

Jess Pettitt joins Christy Smallwood on Small Business Success Talk to dive into the realities of running a speaking business, balancing purpose with profit, and navigating tough conversations. With her signature humor and deep insights, Jess shares how small business owners can create lasting change, build authentic workplace cultures, and align their values with real actions. They discuss the power of asking better questions, taking control of urgency, and staying true to your mission. Jess also talks about her new book, Almost Doing Good, and the unexpected viral moment that put her in the spotlight. This episode is packed with practical strategies and thought-provoking discussions to help entrepreneurs lead with impact and authenticity.

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Jess Pettitt

Speaker

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Guest References

ALMOST DOING GOOD BY JESSICA PETTITT

What if almost was the key to lasting change? In Almost Doing Good, Jess Pettitt brings her signature humor and no-nonsense approach to tackling the toughest workplace challenges. This isn’t your typical crisis-management guide—it’s a call to action for leaders ready to embrace disruption, rethink good intentions, and create real impact. With practical strategies and eye-opening case studies, Jess lays out a clear framework to prepare, recognize, and respond to obstacles before they become disasters. Ready to make progress, even when the path isn’t clear? Start with almost.

PROJECT 2025 DECODED

Project 2025 is a bold roadmap created by the Heritage Foundation, aiming to reshape government policy and priorities. But what does it really mean for our democracy, businesses, and daily lives? Jess Pettitt unpacks the contradictions, hidden agendas, and the long-game strategy behind this initiative. With her signature wit and sharp analysis, she highlights both the alarming risks and unexpected insights found in its 900+ pages. Through thoughtful discussion and real-world implications, Jess helps us move beyond fear and reaction into informed action. Dive into the conversation and stay engaged—because understanding is the first step toward change.

learn more!

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Tags book, book club, business owner, DEI, entrepreneur, finance, government, inclusion, kentucky, LGBTQ+, national speaker association, NSA, NSA KY, politics, race, racism, small business, speaker, strategy, women

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Season 3: Ep 2 – Amy Torres

Post author By smallbusinesssmalltalk
Post date March 26, 2025

March 26, 2025

Season 3: Episode 2 with Amy Torres

AI, Marketing, and Business Growth with Amy Torres

In this episode of Small Business Success Talk, Christy sits down with marketing expert and entrepreneur Amy Torres for a deep dive into AI, branding, and the evolving landscape of business growth. Amy, the powerhouse behind Director of Marketing Inc., shares how AI tools are revolutionizing decision-making, streamlining cash flow management, and creating new opportunities for small business owners.

They also discuss:

The impact of AI on marketing and business strategy
How to integrate AI without losing the human touch
Personal branding and the power of consistency
The importance of short-form video and digital storytelling
Building a business that gives you the freedom to do what you love

Plus, Amy and Christy share their experiences navigating business pivots, rebranding, and the power of showing up authentically. If you’re a small business owner looking for practical insights, this episode is packed with wisdom, humor, and actionable strategies.

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Amy Torres

Leads Director of Marketing inc.

Christy Smallwood

Host

Guest References

Director of Marketing Inc Website

Director of Marketing Inc helps businesses enhance their brand presence and reach their target audience with expert marketing strategies. From Google Ads and website optimization to social media management, they provide the tools and support needed to elevate your marketing efforts and drive success.

link

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Women in Whiskey: How Trailblazers Shaped the Industry | Christy’s Corner

Post author By Project Manager
Post date March 13, 2024

Women in Whiskey: How Trailblazers Shaped the Industry | Christy's Corner

Join Christy in another special episode of Christy’s Corner, dedicated to celebrating Women’s History Month. In this installment, Christy delves deep into the world of whiskey, uncovering the remarkable contributions of women who have left an indelible mark on the industry and community. From historic figures to modern pioneers, discover the untold stories of female distillers, entrepreneurs, and advocates who have shaped the niche in style. Raise a glass as we toast to the legacy of these trailblazers and their enduring impact on whiskey culture. Don’t miss this enlightening exploration of Women in Whiskey, only on Christy’s Corner! 🥃✨ #WomensHistoryMonth #WomenInWhiskey #ChristysCorner

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

Tags business, business coach, business owner, entrepreneur, kentucky, leadership, marketing, small business, speaker, strategy

Branding Episodes: Video Marketing Media

Celebrating Women of Impact: Unveiling Hidden Legacies | Christy’s Corner Special Episode

Post author By Project Manager
Post date March 7, 2024

Celebrating Women of Impact: Unveiling Hidden Legacies | Christy's Corner Special Episode

🌟 Prepare for a powerful journey with Christy as she uncovers the extraordinary stories of women who left an indelible mark on the world. In this special episode of Christy’s Corner, we’re celebrating the unsung heroines, the trailblazers, and the change-makers who have made a lasting impact on history.

👑 From the shadows of history emerge the voices of women who defied the odds, reshaping the world and challenging the status quo. Join Christy in this unmissable episode as we shine a spotlight on the lives and legacies of these remarkable women.

💪 This is not just a celebration; it’s a tribute to the resilience, strength, and ingenuity of women who have shaped our present and paved the way for the future. Let’s honor their achievements, learn from their stories, and acknowledge the importance of women who dared to make a difference.

🎥 Don’t miss “Celebrating Women of Impact: Unveiling Hidden Legacies” on Christy’s Corner. It’s time to recognize, appreciate, and amplify the voices of women who have truly changed the world. #WomenOfImpact #HiddenLegacies #ChristysCornerSpecial

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

Tags business, business coach, business owner, entrepreneur, kentucky, leadership, marketing, small business, speaker, strategy

Branding Business Coaching Education Episodes: Video Marketing Media Operations Project Management

Difference Between Strategy and Tactics

Post author By Project Manager
Post date February 16, 2024

Difference Between Strategy and Tactics

Welcome back to another thought-provoking episode of Christy’s Corner! In this installment, Christy takes us on a journey through the intricacies of strategic thinking and tactical execution. But that’s not all – she also spills the beans on her plans for the Small Business Success Talks podcast and shares her exciting future endeavors.

🚀 Small Business Success Talks Podcast Plans:

Join Christy as she unveils her upcoming plans for the Small Business Success Talks podcast. Expect insightful conversations, expert interviews, and valuable tips to elevate your small business game.

🌟 Future Endeavors:

Discover what fuels Christy’s passion and learn about the ambitious ventures she has in store for the future. Get a sneak peek into the mind of a dynamic entrepreneur with big dreams.

💡 Difference Between Strategy and Tactics:

The crux of this episode revolves around a fundamental topic – understanding the difference between strategy and tactics. Christy encourages you to “think different to do different,” sharing insights that can revolutionize your decision-making and goal achievement.

🔍 Strategic Planning in Smaller Chunks:

Christy provides practical tips on breaking down strategic planning into manageable chunks. Learn how focusing on smaller, achievable steps can pave the way for significant success in your business endeavors.

🌐 Don’t Miss Out!

This episode is a must-listen for business owners, professionals, and aspiring entrepreneurs. Subscribe now to Christy’s Corner for valuable content that will enhance your strategic thinking skills and set you on the path to success.

Hit play, grab your notepad, and join Christy in exploring the fascinating world of strategy and tactics. Subscribe, like, and share for more insightful content from Christy’s Corner! 🌈🔥 #StrategicThinking #TacticalExecution #BusinessSuccess #ChristysCorner

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

Tags business, business coach, business owner, entrepreneur, kentucky, leadership, marketing, small business, speaker, strategy

Branding Culture Episodes: Video Marketing Media Operations

Navigating Business, Birthdays, and Bookshelves

Post author By Project Manager
Post date February 8, 2024

Navigating Business, Birthdays, and Bookshelves

Ever wondered what happens when randomness meets rich information? In this episode, Christy dives deep into the vibrant tapestry of life, sharing random yet incredibly informative tidbits. Join her as she sheds light on the recent conversations, the pulse of her family-owned business, and the intricate layers of communication within a business setting. Discover the power of intentionality as a strategy that Christy has embraced.

As the 50th-year celebration wave hits, Christy takes us on a journey through the festivities surrounding her friends’ milestone birthdays. Plus, explore the charm of Kentucky, where towns bare names inspired by cities worldwide. Stay tuned for the exciting plans Christy has in store for her own 50th birthday bash!

And that’s not all – Christy spills the beans on the latest captivating reads that have captured her attention. Get ready for some book recommendations that will surely make it to your must-read list.

Don’t miss out on this episode filled with insights, celebrations, and the joy of living. Hit that play button, like, subscribe, and join Christy on another adventure in Christy’s Corner! 🌈✨ #ChristysCorner #LifeAndCelebrations #BusinessInsights #Turning50

*********************************************************************

This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

Tags business, business coach, business owner, entrepreneur, kentucky, leadership, marketing, small business, speaker, strategy

Branding Episodes: Video Marketing Media Operations

The Fundamentals of Marketing

Post author By Project Manager
Post date February 1, 2024

The Fundamentals of Marketing

🚀 Ready to elevate your marketing game? Christy’s Corner has just dropped a game-changing episode, and you won’t want to miss it! 🎙️💡

🔍 Dive deep into the nitty-gritty of marketing tactics with Christy as she emphasizes the crucial link between your end product and its impact on distribution channels. 🎯✨

🌐 From the historical roots to the cutting-edge future, Christy unravels the evolution of communication channels, providing insights that will reshape your approach. 🕰️🚀

❌ Falling into the “sale trap” can be fatal for your marketing strategy. Tune in as Christy shares invaluable tips on steering clear of this common pitfall. 💰🚫

🤔 Think you’ve got social media figured out? Think again. Christy busts myths and delves into the real purpose of these platforms, shifting the narrative from mere content posting to building genuine connections. 💬📲

🌟 Don’t be left behind – join the conversation on the fundamentals of marketing and revolutionize your approach! 🗣️💪 Hit that play button now and stay ahead of the game. 🚀🔥 #MarketingInsights #ChristysCorner #MarketingTactics #CommunicationEvolution #SocialMediaMyths #BusinessStrategy #StayAhead

*********************************************************************

This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

Tags business, business coach, business owner, entrepreneur, kentucky, leadership, marketing, small business, speaker, strategy