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Season 3: Ep 3 Jess Pettitt video

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Season 3: Episode 3 with Jess Pettitt

Jess Pettitt joins Christy Smallwood on Small Business Success Talk to dive into the realities of running a speaking business, balancing purpose with profit, and navigating tough conversations. With her signature humor and deep insights, Jess shares how small business owners can create lasting change, build authentic workplace cultures, and align their values with real actions. They discuss the power of asking better questions, taking control of urgency, and staying true to your mission. Jess also talks about her new book, Almost Doing Good, and the unexpected viral moment that put her in the spotlight. This episode is packed with practical strategies and thought-provoking discussions to help entrepreneurs lead with impact and authenticity.

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Jess Pettitt

Speaker

Christy Smallwood

Host

Guest References

ALMOST DOING GOOD BY JESSICA PETTITT

What if almost was the key to lasting change? In Almost Doing Good, Jess Pettitt brings her signature humor and no-nonsense approach to tackling the toughest workplace challenges. This isn’t your typical crisis-management guide—it’s a call to action for leaders ready to embrace disruption, rethink good intentions, and create real impact. With practical strategies and eye-opening case studies, Jess lays out a clear framework to prepare, recognize, and respond to obstacles before they become disasters. Ready to make progress, even when the path isn’t clear? Start with almost.

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PROJECT 2025 DECODED

Project 2025 is a bold roadmap created by the Heritage Foundation, aiming to reshape government policy and priorities. But what does it really mean for our democracy, businesses, and daily lives? Jess Pettitt unpacks the contradictions, hidden agendas, and the long-game strategy behind this initiative. With her signature wit and sharp analysis, she highlights both the alarming risks and unexpected insights found in its 900+ pages. Through thoughtful discussion and real-world implications, Jess helps us move beyond fear and reaction into informed action. Dive into the conversation and stay engaged—because understanding is the first step toward change.

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Season 3: Episode 2 video

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Season 3: Episode 2 with Amy Torres

AI, Marketing, and Business Growth with Amy Torres

In this episode of Small Business Success Talk, Christy sits down with marketing expert and entrepreneur Amy Torres for a deep dive into AI, branding, and the evolving landscape of business growth. Amy, the powerhouse behind Director of Marketing Inc., shares how AI tools are revolutionizing decision-making, streamlining cash flow management, and creating new opportunities for small business owners.

They also discuss:

  • The impact of AI on marketing and business strategy
  • How to integrate AI without losing the human touch
  • Personal branding and the power of consistency
    The importance of short-form video and digital storytelling
  • Building a business that gives you the freedom to do what you love

Plus, Amy and Christy share their experiences navigating business pivots, rebranding, and the power of showing up authentically. If you’re a small business owner looking for practical insights, this episode is packed with wisdom, humor, and actionable strategies.

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Amy Torres

Leads Director of Marketing inc.

Christy Smallwood

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Director of Marketing Inc Website

Director of Marketing Inc helps businesses enhance their brand presence and reach their target audience with expert marketing strategies. From Google Ads and website optimization to social media management, they provide the tools and support needed to elevate your marketing efforts and drive success.

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Women in Whiskey: How Trailblazers Shaped the Industry | Christy’s Corner

Women in Whiskey: How Trailblazers Shaped the Industry | Christy's Corner

Join Christy in another special episode of Christy’s Corner, dedicated to celebrating Women’s History Month. In this installment, Christy delves deep into the world of whiskey, uncovering the remarkable contributions of women who have left an indelible mark on the industry and community. From historic figures to modern pioneers, discover the untold stories of female distillers, entrepreneurs, and advocates who have shaped the niche in style. Raise a glass as we toast to the legacy of these trailblazers and their enduring impact on whiskey culture. Don’t miss this enlightening exploration of Women in Whiskey, only on Christy’s Corner! 🥃✨ #WomensHistoryMonth #WomenInWhiskey #ChristysCorner

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

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Celebrating Women of Impact: Unveiling Hidden Legacies | Christy’s Corner Special Episode

Celebrating Women of Impact: Unveiling Hidden Legacies | Christy's Corner Special Episode

🌟 Prepare for a powerful journey with Christy as she uncovers the extraordinary stories of women who left an indelible mark on the world. In this special episode of Christy’s Corner, we’re celebrating the unsung heroines, the trailblazers, and the change-makers who have made a lasting impact on history.

👑 From the shadows of history emerge the voices of women who defied the odds, reshaping the world and challenging the status quo. Join Christy in this unmissable episode as we shine a spotlight on the lives and legacies of these remarkable women.

💪 This is not just a celebration; it’s a tribute to the resilience, strength, and ingenuity of women who have shaped our present and paved the way for the future. Let’s honor their achievements, learn from their stories, and acknowledge the importance of women who dared to make a difference.

🎥 Don’t miss “Celebrating Women of Impact: Unveiling Hidden Legacies” on Christy’s Corner. It’s time to recognize, appreciate, and amplify the voices of women who have truly changed the world. #WomenOfImpact #HiddenLegacies #ChristysCornerSpecial

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

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Difference Between Strategy and Tactics

Difference Between Strategy and Tactics

Welcome back to another thought-provoking episode of Christy’s Corner! In this installment, Christy takes us on a journey through the intricacies of strategic thinking and tactical execution. But that’s not all – she also spills the beans on her plans for the Small Business Success Talks podcast and shares her exciting future endeavors.

🚀 Small Business Success Talks Podcast Plans:

Join Christy as she unveils her upcoming plans for the Small Business Success Talks podcast. Expect insightful conversations, expert interviews, and valuable tips to elevate your small business game.

🌟 Future Endeavors:

Discover what fuels Christy’s passion and learn about the ambitious ventures she has in store for the future. Get a sneak peek into the mind of a dynamic entrepreneur with big dreams.

💡 Difference Between Strategy and Tactics:

The crux of this episode revolves around a fundamental topic – understanding the difference between strategy and tactics. Christy encourages you to “think different to do different,” sharing insights that can revolutionize your decision-making and goal achievement.

🔍 Strategic Planning in Smaller Chunks:

Christy provides practical tips on breaking down strategic planning into manageable chunks. Learn how focusing on smaller, achievable steps can pave the way for significant success in your business endeavors.

🌐 Don’t Miss Out!

This episode is a must-listen for business owners, professionals, and aspiring entrepreneurs. Subscribe now to Christy’s Corner for valuable content that will enhance your strategic thinking skills and set you on the path to success.

Hit play, grab your notepad, and join Christy in exploring the fascinating world of strategy and tactics. Subscribe, like, and share for more insightful content from Christy’s Corner! 🌈🔥 #StrategicThinking #TacticalExecution #BusinessSuccess #ChristysCorner

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

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Navigating Business, Birthdays, and Bookshelves

Navigating Business, Birthdays, and Bookshelves

Ever wondered what happens when randomness meets rich information? In this episode, Christy dives deep into the vibrant tapestry of life, sharing random yet incredibly informative tidbits. Join her as she sheds light on the recent conversations, the pulse of her family-owned business, and the intricate layers of communication within a business setting. Discover the power of intentionality as a strategy that Christy has embraced.

As the 50th-year celebration wave hits, Christy takes us on a journey through the festivities surrounding her friends’ milestone birthdays. Plus, explore the charm of Kentucky, where towns bare names inspired by cities worldwide. Stay tuned for the exciting plans Christy has in store for her own 50th birthday bash!

And that’s not all – Christy spills the beans on the latest captivating reads that have captured her attention. Get ready for some book recommendations that will surely make it to your must-read list.

Don’t miss out on this episode filled with insights, celebrations, and the joy of living. Hit that play button, like, subscribe, and join Christy on another adventure in Christy’s Corner! 🌈✨ #ChristysCorner #LifeAndCelebrations #BusinessInsights #Turning50

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

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The Fundamentals of Marketing

The Fundamentals of Marketing

🚀 Ready to elevate your marketing game? Christy’s Corner has just dropped a game-changing episode, and you won’t want to miss it! 🎙️💡

🔍 Dive deep into the nitty-gritty of marketing tactics with Christy as she emphasizes the crucial link between your end product and its impact on distribution channels. 🎯✨

🌐 From the historical roots to the cutting-edge future, Christy unravels the evolution of communication channels, providing insights that will reshape your approach. 🕰️🚀

❌ Falling into the “sale trap” can be fatal for your marketing strategy. Tune in as Christy shares invaluable tips on steering clear of this common pitfall. 💰🚫

🤔 Think you’ve got social media figured out? Think again. Christy busts myths and delves into the real purpose of these platforms, shifting the narrative from mere content posting to building genuine connections. 💬📲

🌟 Don’t be left behind – join the conversation on the fundamentals of marketing and revolutionize your approach! 🗣️💪 Hit that play button now and stay ahead of the game. 🚀🔥 #MarketingInsights #ChristysCorner #MarketingTactics #CommunicationEvolution #SocialMediaMyths #BusinessStrategy #StayAhead

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

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Navigating Business Strategy and Marketing: Insights with Seth Goldstein | Small Business Success Talks

Navigating Business Strategy and Marketing: Insights with Seth Goldstein | Small Business Success Talks

🎙️ 🎉 Get ready for a game-changing episode of Small Business Success Talks hosted by the dynamic Christy Smallwood! 🎙️ Join us in the latest installment of our captivating series, Summer of Strategy, as we welcome the exceptional Seth Goldstein to the spotlight. 🌟

🚀 Delve into the heart of Business Development and Strategy as we shine a spotlight on the world of small businesses. Seth Goldstein, a true luminary, takes us on a journey into the power of podcasts as a game-shifting marketing tool. Learn the art of the marketing process, discover optimal timelines for results that resonate, and embrace the vital virtue of patience throughout the entire expedition.

🔥 Calling all visionaries, entrepreneurs, and business aficionados! This conversation is your backstage pass to uncovering the secrets of small business success. 💼

#SmallBusinessTriumphs #SuccessStrategies #SummerOfStrategy #BusinessMastery #PodcastPower #MarketingMagic #PatiencePays

👁️‍🗨️ Don’t miss out! Hit that subscribe button and ring the notification bell to supercharge your business acumen with Small Business Success Talks! 📈🔑

Seth’s Bio:

Once an ink-stained newshound, Seth has reinvented himself as a pioneering digital marketer and insightful podcast host. 

Cutting his teeth in the bustling newsrooms of Pennsylvania and New Jersey, his journalistic acumen and relentless curiosity served him well in the frenetic world of newspapers.

In 2008, amidst an existential burnout, Seth swapped his notepad for a business blueprint and dived headlong into the dynamic realm of digital marketing. 

What initially began as a strategic pivot to secure employment, unexpectedly blossomed into a thriving venture that has been going strong for over a decade and a half. 

Seth’s journey, punctuated by soaring peaks and challenging valleys, is a testament to his entrepreneurial grit and unwavering commitment to his craft.

As the charismatic host of the much-loved podcast, “Entrepreneur’s Enigma,” Seth weaves tales of his adventures in business, while also spotlighting the experiences of other trailblazing entrepreneurs. 

The podcast, lauded for its candid discussions and meaningful insights, serves as a lighthouse for aspiring business mavericks.

Beyond the whirlwind of work, Seth loves spending quality time with his loving wife, their spirited son, and their charming and lovable Airedoodle, Olive. 

Balancing his professional fervor with a rich personal life, Seth is a testament to the thrilling possibilities that emerge when one takes their life into their own hands.

https://goldsteinmedia.com

https://entrepreneursenigma.com/

https://www.linkedin.com/in/sethmgoldstein/

sethmgoldstein

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Small Business Success Talks: Summer Strategy with YaJagoff Media LLC

Small Business Success Talks: Summer Strategy with YaJagoff Media LLC

Join host Christy Smallwood in this captivating episode of Small Business Success Talks, as she sits down with the dynamic duo, Rachael Rennebeck and John Chamberlin of YaJagoff Media LLC Prepare to be inspired as they discuss the essential elements of summer strategy for small businesses. Explore the concept of lifelong learning and how it plays a crucial role in business growth. Discover how small businesses can become the unsung heroes of their communities and the importance of authenticity when connecting with clients. Gain valuable insights on networking, leveraging podcasts, and the power of intentional strategic planning. Get ready to ignite your passion, unlock hidden potential, and unleash a summer strategy that propels your small business to new heights.

https://smallbusinesssuccesstalk.biz/

GUEST BIO:

John Chamberlin and Rachael Rennebeck are Pittsburgh jagoffs (the term of endearment version of jagoff of course) who cofounded YaJagoff Media, LLC. With decades of experience eating, drinking, shopping, living and being among yinzers, we birthed the Pittsburgh-centric company encompassing all things related to the 412. Those decades of “Pittsburghing” heightened our experience in the marketing and media realm, spreading our talents beyond the ‘Burgh, and to companies and organizations in cities like Cleveland, Harrisburg, Kansas City, Minneapolis, and more. With a library of multimedia assets that include a blog, podcast, and videos used for social media and YouTube, the YJ team provides strategic and reliable marketing initiatives and content to increase brand awareness for businesses and events. We are content creators who cause engagement and interaction within our promotions and campaigns.

We have been fortunate to win three Golden Quill awards, host a traditional radio show and love what we do!

YaJagoff.com

Facebook: @Ya.Jagoff

Instagram: @yajagoff

Twitter: @yajagoff

LinkedIn: @YaJagoffMediaLLC

@yajagoff

@SmallBusinessSuccessTalk

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Unlocking Small Business Success: Mastering Systems and Processes

Unlocking Small Business Success: Mastering Systems and Processes

Join Christy Smallwood in this empowering episode of Small Business Success Talks as she explores the transformative world of systems and processes, revealing how effective implementation can skyrocket your business growth and lead to long-term success, while gaining invaluable insights, dos and don’ts, and actionable tips from experienced entrepreneurs who have mastered streamlining operations, optimizing workflows, boosting productivity, improving customer satisfaction, and freeing up your time for strategic decision-making, making it a must-listen for seasoned business owners and aspiring entrepreneurs alike. #SmallBusinessSuccess #EntrepreneurTips #BusinessGrowth #EfficiencyHacks #StrategicDecisionMaking

@smallbusinesssuccesstalk