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Season 3: Episode 2 video

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Season 3: Episode 2 with Amy Torres

AI, Marketing, and Business Growth with Amy Torres

In this episode of Small Business Success Talk, Christy sits down with marketing expert and entrepreneur Amy Torres for a deep dive into AI, branding, and the evolving landscape of business growth. Amy, the powerhouse behind Director of Marketing Inc., shares how AI tools are revolutionizing decision-making, streamlining cash flow management, and creating new opportunities for small business owners.

They also discuss:

  • The impact of AI on marketing and business strategy
  • How to integrate AI without losing the human touch
  • Personal branding and the power of consistency
    The importance of short-form video and digital storytelling
  • Building a business that gives you the freedom to do what you love

Plus, Amy and Christy share their experiences navigating business pivots, rebranding, and the power of showing up authentically. If you’re a small business owner looking for practical insights, this episode is packed with wisdom, humor, and actionable strategies.

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Amy Torres

Leads Director of Marketing inc.

Christy Smallwood

Host

Guest References

Director of Marketing Inc Website

Director of Marketing Inc helps businesses enhance their brand presence and reach their target audience with expert marketing strategies. From Google Ads and website optimization to social media management, they provide the tools and support needed to elevate your marketing efforts and drive success.

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Marketing Mavens Episode: What to Do When Shit Hits the Fan

Marketing Mavens Episode: What to Do When Shit Hits the Fan

Join us for a refreshing episode of Marketing Mavens, where we dive into handling unexpected challenges and staying resilient in business. In this special poolside discussion, we explore the art of pivoting when plans go awry, emphasizing the importance of self-evaluation and maintaining a clear strategic focus. Communication strategies and personal investment take center stage as we navigate the twists and turns of entrepreneurship. Don’t miss out on this insightful conversation that will inspire and empower your business journey!

#MarketingMavens #BusinessResilience #PivotStrategy #CommunicationSkills #PersonalInvestment

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

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Branding Episodes: Video Marketing Operations

Small Business Success Talk: Navigating the Entertainment Industry with Kimberly Faye Greenburg

Small Business Success Talk: Navigating the Entertainment Industry with Kimberly Faye Greenburg

In this episode of Small Business Success Talk, host Christy Smallwood sits down with special guest Kimberly Faye Greenburg for an insightful conversation about thriving in the entertainment industry. From her experiences working both in the limelight and behind the scenes to her journey as a female actor in a male-dominated field, Kimberly shares valuable insights and stories that will inspire aspiring entrepreneurs and entertainers alike. Tune in to learn about Kimberly’s unique career path, her collaborations with Broadway’s biggest names, and how she balanced her education while pursuing her passion. Don’t miss out on this empowering discussion about claiming your rightful place in the spotlight and forging a successful career in the arts! #SmallBusinessSuccess #EntertainmentIndustry #BroadwayStars

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

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Branding Chamber Episodes: Video Marketing Operations

🐝 Small Business Success Talk: Inside Bee Fresh Laundry with Andrew Roush

🐝 Small Business Success Talk: Inside Bee Fresh Laundry with Andrew Roush

Join host Christy Smallwood in this week’s episode of Small Business Success Talk, where she sits down with Andrew Roush, one of the owners of Bee Fresh Laundry. Discover the fascinating journey of Bee Fresh Laundry’s inception, as Andrew shares insights into the company’s beginnings and its unparalleled value to its customers. Discover how Bee Fresh Laundry prioritizes balance and customer-centricity, shaping a business model that values both time and genuine customer care. As a family-owned enterprise, Andrew discusses the unique dynamics of running a business with loved ones and the profound impact it has on customer interactions. Gain valuable insights into customer behaviour and the art of genuinely helping people in the small business landscape. Tune in for an inspiring conversation on entrepreneurship, customer service, and building a business that truly makes a difference. #SmallBusiness #Entrepreneurship #CustomerService #FamilyBusiness

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@_beefreshlaundry

@SmallBusinessSuccessTalk

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Marketing Mavens: Women’s History Month Special

Marketing Mavens: Women's History Month Special

🌟 Join us for a special Women’s History Month episode of Marketing Mavens, where powerhouse women in marketing share their insights, experiences, and triumphs! 🌈 Host Christy Smallwood welcomes Amy Torres, Director of Marketing, Inc., Kristina Stubblefield from SoIn Media Group, and Brittany Murphy of One Thing Marketing for an engaging conversation on navigating the marketing world as women.

👩‍💼 Gain valuable perspectives on breaking barriers, fostering diversity, and achieving success in the competitive marketing landscape. From personal anecdotes to professional advice, these industry leaders open up about their journeys, challenges faced, and the unique strengths women bring to the table.

🚀 Whether you’re a seasoned marketer or aspiring to enter the field, this episode is a must-watch. Celebrate Women’s History Month with us as we explore the incredible impact of women in business and the marketing world.

🎙️ Don’t miss out on this empowering and informative discussion! Hit the subscribe button, like the video, and share with your fellow marketers. Let’s amplify the voices of women in marketing and inspire the next generation of leaders! 💪✨ #MarketingMavens #WomensHistoryMonth #WomenInBusiness #MarketingLeadership #EmpowermentInMarketing

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

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Difference Between Strategy and Tactics

Difference Between Strategy and Tactics

Welcome back to another thought-provoking episode of Christy’s Corner! In this installment, Christy takes us on a journey through the intricacies of strategic thinking and tactical execution. But that’s not all – she also spills the beans on her plans for the Small Business Success Talks podcast and shares her exciting future endeavors.

🚀 Small Business Success Talks Podcast Plans:

Join Christy as she unveils her upcoming plans for the Small Business Success Talks podcast. Expect insightful conversations, expert interviews, and valuable tips to elevate your small business game.

🌟 Future Endeavors:

Discover what fuels Christy’s passion and learn about the ambitious ventures she has in store for the future. Get a sneak peek into the mind of a dynamic entrepreneur with big dreams.

💡 Difference Between Strategy and Tactics:

The crux of this episode revolves around a fundamental topic – understanding the difference between strategy and tactics. Christy encourages you to “think different to do different,” sharing insights that can revolutionize your decision-making and goal achievement.

🔍 Strategic Planning in Smaller Chunks:

Christy provides practical tips on breaking down strategic planning into manageable chunks. Learn how focusing on smaller, achievable steps can pave the way for significant success in your business endeavors.

🌐 Don’t Miss Out!

This episode is a must-listen for business owners, professionals, and aspiring entrepreneurs. Subscribe now to Christy’s Corner for valuable content that will enhance your strategic thinking skills and set you on the path to success.

Hit play, grab your notepad, and join Christy in exploring the fascinating world of strategy and tactics. Subscribe, like, and share for more insightful content from Christy’s Corner! 🌈🔥 #StrategicThinking #TacticalExecution #BusinessSuccess #ChristysCorner

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

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Navigating Business, Birthdays, and Bookshelves

Navigating Business, Birthdays, and Bookshelves

Ever wondered what happens when randomness meets rich information? In this episode, Christy dives deep into the vibrant tapestry of life, sharing random yet incredibly informative tidbits. Join her as she sheds light on the recent conversations, the pulse of her family-owned business, and the intricate layers of communication within a business setting. Discover the power of intentionality as a strategy that Christy has embraced.

As the 50th-year celebration wave hits, Christy takes us on a journey through the festivities surrounding her friends’ milestone birthdays. Plus, explore the charm of Kentucky, where towns bare names inspired by cities worldwide. Stay tuned for the exciting plans Christy has in store for her own 50th birthday bash!

And that’s not all – Christy spills the beans on the latest captivating reads that have captured her attention. Get ready for some book recommendations that will surely make it to your must-read list.

Don’t miss out on this episode filled with insights, celebrations, and the joy of living. Hit that play button, like, subscribe, and join Christy on another adventure in Christy’s Corner! 🌈✨ #ChristysCorner #LifeAndCelebrations #BusinessInsights #Turning50

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

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The Fundamentals of Marketing

The Fundamentals of Marketing

🚀 Ready to elevate your marketing game? Christy’s Corner has just dropped a game-changing episode, and you won’t want to miss it! 🎙️💡

🔍 Dive deep into the nitty-gritty of marketing tactics with Christy as she emphasizes the crucial link between your end product and its impact on distribution channels. 🎯✨

🌐 From the historical roots to the cutting-edge future, Christy unravels the evolution of communication channels, providing insights that will reshape your approach. 🕰️🚀

❌ Falling into the “sale trap” can be fatal for your marketing strategy. Tune in as Christy shares invaluable tips on steering clear of this common pitfall. 💰🚫

🤔 Think you’ve got social media figured out? Think again. Christy busts myths and delves into the real purpose of these platforms, shifting the narrative from mere content posting to building genuine connections. 💬📲

🌟 Don’t be left behind – join the conversation on the fundamentals of marketing and revolutionize your approach! 🗣️💪 Hit that play button now and stay ahead of the game. 🚀🔥 #MarketingInsights #ChristysCorner #MarketingTactics #CommunicationEvolution #SocialMediaMyths #BusinessStrategy #StayAhead

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

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A Journey of Passion and Purpose with Kaitlyn Hubert

A Journey of Passion and Purpose with Kaitlyn Hubert

Join host Christy Smallwood in a heartfelt conversation with Kaitlyn Hubert, a stylist turned salon owner and beauty entrepreneur, as they delve into Kaitlyn’s remarkable journey in the latest episode of Small Business Success Talks.

In this episode, Kaitlyn shares her transition from a 15-year career as a stylist to the brave decision of starting her own salon in 2021. The discussion unfolds into the fascinating world of Kaitlyn’s beauty empire, including her own line of beauty products.

Discover how Kaitlyn has mastered the art of Instagram, building a strong and engaged following that has become a cornerstone of her brand. The conversation also explores how she sets her salons apart by paying attention to every tiny detail, creating a unique and inviting vibe that customers love.

Beyond business, Kaitlyn reveals her passion for non-profit work, discussing how she views her salon as a vessel for making a positive impact in the community. Throughout the episode, Kaitlyn’s dedication to treating her business as more than just a venture, but as a means to help others, shines through.

Tune in for an inspiring conversation that celebrates the intersection of passion, purpose, and small business success. Subscribe now for more empowering stories from the world of entrepreneurship. #SmallBusinessSuccess #EntrepreneurialJourney #BeautyBusiness #SalonSuccess #PassionAndPurpose

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@kaitlyn_hubert

@SmallBusinessSuccessTalk

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Small Business Success Talk: A Candid Conversation on Growth, Humanity, and Resilience with Christy Smallwood and Danielle Chesney

Small Business Success Talk: A Candid Conversation on Growth, Humanity, and Resilience with Christy Smallwood and Danielle Chesney

In this episode of Small Business Success Talks, host Christy Smallwood engages in a deep and insightful conversation with special guest Danielle Chesney. Together, they delve into the intricacies of entrepreneurial success and personal development, covering a range of impactful topics:

Explore the transformative journey of continuous learning and its profound impact on business growth.

Uncover the vital connection between genuine humanity and the flourishing results it brings to your business relationships.

Discover the significance of in-person activities for insurance agents and how they contribute to building strong and lasting connections with clients.

Redefine success through a nuanced discussion that sheds light on the diverse interpretations of this elusive concept.

Learn the art of mastering time management, focusing on the significance of strategic time blocks and structuring your day for optimal productivity.

Navigate the challenges of coping with loss in the business world, gaining valuable insights on resilience and recovery.

Delve into the empowering role of children in times of loss, exploring the importance of open communication and its impact on the healing process.

Join Christy and Danielle for an authentic and inspiring conversation that transcends conventional business discussions. Subscribe now to Small Business Success Talks and gain valuable wisdom from these seasoned entrepreneurs on navigating the highs and lows of the business landscape.

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@byrneinsurance

@SmallBusinessSuccessTalk