Category: Project Management

Season 3: Episode 2 video

Post author By smallbusinesssmalltalk
Post date March 26, 2025

March 26, 2025

Season 3: Episode 2 with Amy Torres

AI, Marketing, and Business Growth with Amy Torres

In this episode of Small Business Success Talk, Christy sits down with marketing expert and entrepreneur Amy Torres for a deep dive into AI, branding, and the evolving landscape of business growth. Amy, the powerhouse behind Director of Marketing Inc., shares how AI tools are revolutionizing decision-making, streamlining cash flow management, and creating new opportunities for small business owners.

They also discuss:

The impact of AI on marketing and business strategy
How to integrate AI without losing the human touch
Personal branding and the power of consistency
The importance of short-form video and digital storytelling
Building a business that gives you the freedom to do what you love

Plus, Amy and Christy share their experiences navigating business pivots, rebranding, and the power of showing up authentically. If you’re a small business owner looking for practical insights, this episode is packed with wisdom, humor, and actionable strategies.

SUBSCRIBE ON

Amy Torres

Leads Director of Marketing inc.

Christy Smallwood

Host

Guest References

Director of Marketing Inc Website

Director of Marketing Inc helps businesses enhance their brand presence and reach their target audience with expert marketing strategies. From Google Ads and website optimization to social media management, they provide the tools and support needed to elevate your marketing efforts and drive success.

link

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Christy’s Corner: Leadership and Ownership

Post author By Project Manager
Post date July 29, 2024

July 07, 2024

Christy's Corner: Leadership and Ownership

Welcome to another episode of Christy’s Corner! Today, Christy dives into the dynamic world of Leadership and Ownership. Whether you’re leading a team or running your own business, the principles of effective decision-making, empowering others, and true leadership are crucial. Christy discusses the art of making choices that drive success, how true leaders inspire and empower their teams, and the important distinction that an owner is not always a great leader, but a leader needs to be a good one. She also shares practical tips to boost your team’s morale and productivity. Tune in to gain insights on transforming your approach to leadership and making a real impact in your business. Watch now and take your leadership skills to the next level!

SUBSCRIBE ON

Christy Smallwood

Host

Smalll Business Success Talk

#smallbusinesssuccesstalk

References

Being Super

Life can feel like a never-ending series of battles—but what if you could harness your challenges and transform them into strengths? Be Super by Christy Smallwood is your guide to stepping into your power, embracing resilience, and becoming the hero of your own story. Through actionable insights and empowering strategies, this book helps you make sense of life’s struggles and take control of your journey.

No capes required—just a commitment to unlocking your potential. Ready to rise? Read the book. Be Super.

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Tags business, business coach, business owner, entrepreneur, kentucky, leadership, marketing, small business, strategy

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Your Business is a Living Organism | Christy’s Corner

Post author By Project Manager
Post date July 3, 2024

Your Business is a Living Organism | Christy’s Corner

Welcome to another episode of Christy’s Corner! In this insightful installment, “Your Business is a Living Organism,” we enter the dynamic nature of businesses and how they evolve just like living organisms. Discover how empathy and understanding play a crucial role in business success and learn how emotions influence decision-making and drive the core of every business. We’ll explore how personal and professional experiences shape business strategies and operations, reflecting on the journey of your business and how it has transformed since its inception.

Get insights on when and why to pivot your target audience or adopt a new business model, and understand the growth stages of a business, including how it matures and ages over time. Join us as we unravel these intriguing aspects of business growth and development. Don’t forget to like, comment, and subscribe for more episodes of Christy’s Corner!

#ChristysCorner #BusinessGrowth #BusinessEvolution #Entrepreneurship #BusinessStrategy #EmotionalIntelligence #BusinessDevelopment

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

Tags business, business coach, business owner, entrepreneur, kentucky, leadership, marketing, small business, speaker, strategy

Branding Business Coaching Episodes: Video Human Resources Marketing Operations Project Management

Marketing Mavens Episode: What to Do When Shit Hits the Fan

Post author By Project Manager
Post date July 3, 2024

Marketing Mavens Episode: What to Do When Shit Hits the Fan

Join us for a refreshing episode of Marketing Mavens, where we dive into handling unexpected challenges and staying resilient in business. In this special poolside discussion, we explore the art of pivoting when plans go awry, emphasizing the importance of self-evaluation and maintaining a clear strategic focus. Communication strategies and personal investment take center stage as we navigate the twists and turns of entrepreneurship. Don’t miss out on this insightful conversation that will inspire and empower your business journey!

#MarketingMavens #BusinessResilience #PivotStrategy #CommunicationSkills #PersonalInvestment

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

Tags business, business coach, business owner, entrepreneur, kentucky, leadership, marketing, small business, speaker, strategy

Branding Culture Episodes: Video Marketing Media Project Management

Women in Whiskey: How Trailblazers Shaped the Industry | Christy’s Corner

Post author By Project Manager
Post date March 13, 2024

Women in Whiskey: How Trailblazers Shaped the Industry | Christy's Corner

Join Christy in another special episode of Christy’s Corner, dedicated to celebrating Women’s History Month. In this installment, Christy delves deep into the world of whiskey, uncovering the remarkable contributions of women who have left an indelible mark on the industry and community. From historic figures to modern pioneers, discover the untold stories of female distillers, entrepreneurs, and advocates who have shaped the niche in style. Raise a glass as we toast to the legacy of these trailblazers and their enduring impact on whiskey culture. Don’t miss this enlightening exploration of Women in Whiskey, only on Christy’s Corner! 🥃✨ #WomensHistoryMonth #WomenInWhiskey #ChristysCorner

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

Tags business, business coach, business owner, entrepreneur, kentucky, leadership, marketing, small business, speaker, strategy

Branding Business Coaching Education Episodes: Video Marketing Media Operations Project Management

Difference Between Strategy and Tactics

Post author By Project Manager
Post date February 16, 2024

Difference Between Strategy and Tactics

Welcome back to another thought-provoking episode of Christy’s Corner! In this installment, Christy takes us on a journey through the intricacies of strategic thinking and tactical execution. But that’s not all – she also spills the beans on her plans for the Small Business Success Talks podcast and shares her exciting future endeavors.

🚀 Small Business Success Talks Podcast Plans:

Join Christy as she unveils her upcoming plans for the Small Business Success Talks podcast. Expect insightful conversations, expert interviews, and valuable tips to elevate your small business game.

🌟 Future Endeavors:

Discover what fuels Christy’s passion and learn about the ambitious ventures she has in store for the future. Get a sneak peek into the mind of a dynamic entrepreneur with big dreams.

💡 Difference Between Strategy and Tactics:

The crux of this episode revolves around a fundamental topic – understanding the difference between strategy and tactics. Christy encourages you to “think different to do different,” sharing insights that can revolutionize your decision-making and goal achievement.

🔍 Strategic Planning in Smaller Chunks:

Christy provides practical tips on breaking down strategic planning into manageable chunks. Learn how focusing on smaller, achievable steps can pave the way for significant success in your business endeavors.

🌐 Don’t Miss Out!

This episode is a must-listen for business owners, professionals, and aspiring entrepreneurs. Subscribe now to Christy’s Corner for valuable content that will enhance your strategic thinking skills and set you on the path to success.

Hit play, grab your notepad, and join Christy in exploring the fascinating world of strategy and tactics. Subscribe, like, and share for more insightful content from Christy’s Corner! 🌈🔥 #StrategicThinking #TacticalExecution #BusinessSuccess #ChristysCorner

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

Tags business, business coach, business owner, entrepreneur, kentucky, leadership, marketing, small business, speaker, strategy

Branding Business Coaching Chamber Employees Episodes: Video Marketing Non-Profit Operations Project Management

“Embracing the Pause”: Christy Smallwood’s Unveils ‘In the Waiting Season’ | Christy’s Corner

Post author By Project Manager
Post date December 20, 2023

Embracing the Pause: Christy Smallwood's Unveils 'In the Waiting Season' | Christy's Corner

Step into the warmth of the holiday season with Christy Smallwood on a special episode of Christy’s Corner, titled “In the Waiting Season.” Experience the festive vibes and witness the shifts in business dynamics as Christy shares the intricacies of this unique time.

Be prepared for a sneak peek into the exciting plans for Chrysaetos in 2024, coupled with captivating changes that promise to keep you on the edge of your seat. In this episode, Christy unfolds the plans for Small Business Success Talks, offering invaluable insights for aspiring entrepreneurs.

Join Christy in a contemplative exploration of how she navigates the state of wait, showcasing resilience and determination. Gain wisdom on finding peace amid uncertainty and discover Christy’s approach to retaining tranquility during this season of anticipation.

This episode is a tapestry of positivity, holiday joy, and a glimpse into the future of Christy’s journey. Subscribe, like, and hit the notification bell to stay in the loop on all things Christy’s Corner! ✨🎄 #ChristysCorner #IntheWaitingSeason #SmallBusinessSuccess #Chrysaetos2024

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

Tags business, business coach, business owner, entrepreneur, kentucky, leadership, marketing, small business, speaker, strategy

Business Coaching Culture Employees Episodes: Video Human Resources Marketing Operations Project Management

Real Talk on Small Business: Relationships, Freedom, and Self-Cheerleading | Christy’s Corner

Post author By Project Manager
Post date December 1, 2023

Real Talk on Small Business: Relationships, Freedom, and Self-Cheerleading | Christy's Corner

In this no-nonsense episode of Christy’s Corner, dive into the heart of small business with Christy as she dishes out raw truths. From the freedom to forge your path to the nitty-gritty of relationships that power small businesses, Christy lays it all out. Learn why small business is all about connections, from the external ones you build with clients to the internal one you have with yourself. Discover the importance of being your own biggest cheerleader and why high-level communication is the secret sauce for success. No fluff, no frills, just real talk. Tune in now and get ready to level up your small business game! #SmallBusiness #Relationships #SelfCheerleading #Communication #ChristysCorner #RealTalk

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This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

Tags business, business coach, business owner, communication, entrepreneur, marketing, small business, speaker

Episodes: Video Marketing Mindset Operations Project Management Retail

Crafting Your Brand’s Story: Small Business Success Tips with Christy Smallwood and Sarah Panus

Post author By Project Manager
Post date September 21, 2023

Crafting Your Brand's Story: Small Business Success Tips with Christy Smallwood and Sarah Panus

In this enlightening episode of Small Business Success Talks – Summer of Strategy, your host Christy Smallwood engages in a thought-provoking conversation with the insightful Sarah Panus. Together, they delve deep into the art of storytelling and how it can be a game-changer for small businesses.

One of the central themes explored is the fascinating connection between the human brain and storytelling. Discover how understanding the neuroscience behind storytelling can revolutionize your marketing strategy. By tapping into the brain’s natural inclination towards narratives, you’ll learn how to captivate your audience on a profound level.

Sarah and Christy also discuss the shift towards human-centered marketing. In a world where customers seek authentic connections, understanding the power of humans marketing to other humans is crucial. Learn how this shift can breathe new life into your brand, forging meaningful relationships with your audience.

Crafting the perfect story is another key focus of this conversation. Gain valuable insights into the StoryBrand guide and the art of clarifying your brand’s core message and values. By honing in on these storytelling essentials, you’ll be better equipped to resonate with your target audience.

Finally, the episode touches upon the importance of gaining a competitive edge in today’s business landscape. Find out how focusing on foundational storytelling elements can help your small business stand out amidst fierce competition.

Join us for this captivating dialogue and unlock the secrets to making your small business a storytelling powerhouse. Don’t miss out on this opportunity to take your brand to the next level. Hit that subscribe button and let’s dive in! 🎙️📈 #SmallBusinessSuccess #StorytellingInBusiness #MarketingStrategy

Sarah’s BIO:

Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.

It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Cox Communications, Alta Tech, King Technology, Christos Bridal, etc.

She’s a brand storytelling consultant, podcast host of Marketing With Empathy®️ (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak®️ consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.

www.kindredspeak.com

https://www.linkedin.com/in/sarahpanus/

Here’s a freebie from Sarah: 8 Mistakes to Avoid When Creating Your Content Marketing Strategy https://view.flodesk.com/pages/64540b5e2597edecbb9925e9

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This episode of Small Business Success Talk brought to you by:

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@iamsarahpanus

@SmallBusinessSuccessTalk

Tags business, business coach, business owner, entrepreneur, kentucky, leadership, marketing, small business, speaker, strategy

Branding Episodes: Video Marketing Project Management

Elevate and Communicate: Your Guide to Effective Summer Marketing with Izzy House

Post author By Project Manager
Post date August 30, 2023

Elevate and Communicate: Your Guide to Effective Summer Marketing with Izzy House

Join host Christy Smallwood in this captivating episode of Small Business Success Talks, as she welcomes esteemed guest Izzy House to explore the dynamic world of summer strategies in the space industry. Discover fascinating insights into a sector that boasts over 10,000 dedicated companies. Dive deep into the realm of space marketing and uncover strategies for success through real-world stories that will inspire and empower entrepreneurs. Learn the art of effective communication, honing your skills to connect with people and gain a deeper understanding of their world. Gain invaluable wisdom from Izzy’s extensive experience in the industry, and uncover the keys to thriving in the exciting and ever-evolving space market.

Home

#SmallBusinessSuccessTalks #SummerStrategy #SpaceIndustry #SpaceMarketing #SuccessStories #BusinessStrategies #CommunicationSkills #Entrepreneurship #SpaceMarket #RealWorldSuccess #IndustryInsights #entrepreneurialsuccess

Izzy’s Bio: Izzy House has combined both of her passions of marketing and space into one expertise as the author of two books in the Space Marketing Series and the host of the Space Marketing Podcast. With an extensive marketing background, she turns the lens of marketing onto the space industry. Armed with 20+ years of experience in public affairs, outreach, and marketing, Izzy aims to empower and inspire dreams of space while making the planet a better place to live.

Izzy’s website – https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible – https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast – https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable – https://spaceforkentucky.com

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This episode of Small Business Success Talk brought to you by:

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@space_marketing_izzy

@SmallBusinessSuccessTalk

Tags business, business coach, business owner, entrepreneur, leadership, marketing, small business, speaker, strategy