Category: Marketing

Categories
Branding Entertainment Episodes: Video Marketing Mindset

S3:E15 – Movements, Marketing & Midlife Mojo: The We Do Not Care Club Effect

Facebook-f Instagram Youtube Linkedin Spotify Podcast
Listen Mode

S3E15: Movements, Marketing & Midlife Mojo: The We Do Not Care Club Effect

Featuring Christy Smallwood

In this episode of Christy’s Corner on Small Business Success Talk, host Christy Smallwood dives into the viral rise of The We Do Not Care Club, a movement that started with one woman’s raw message and spread across the internet like wildfire.

Christy explores what makes movements go viral — from clear, relatable messaging to emotional resonance — and applies those same principles to small business success. From quicksand marketing traps to MVP (Minimum Viable Product) mindset, she gets real about balance, burnout, and why “we do not care” might just be the rally cry small business owners need.

You’ll hear:

  • How the We Do Not Care Club went from frustration to cultural moment

  • Why seven steps to seven figures isn’t always what it seems

  • How to simplify, show up messy, and still make momentum

  • A sneak peek into Christy’s Being Super Method and how to tap your own superpower

  • How to start your own “movement” in business that actually matters

 

 

Thank you Sponsors!

SUBSCRIBE ON

Spotify
Apple Podcasts

...

...

Christy Smallwood

Host

Facebook-f Instagram Youtube Linkedin Spotify Podcast

Big Ideas, Bold Moves—

be the first to know!

Copyright © 2025 Small Business Success Talk with Christy Smallwood

Privacy Policy

Terms of Use

Categories
Culture Episodes: Video Law Leadership Marketing Mindset

S3:E7 – From Bracelets to Boardrooms: Building A Law Firm With Heart

Facebook-f Instagram Youtube Linkedin Spotify Podcast
Listen Mode

From Bracelets to Boardrooms: Building a Law Firm with Heart

Featuring Libby Gray of Gray Ice Higdon Law Firm

What happens when a Deadhead entrepreneur becomes one of Louisville’s top attorneys and co-founds a powerhouse law firm in just one weekend?

Meet Libby Gray, co-founder and managing partner at Gray Ice Higdon. In this episode, host Christy Smallwood digs into Libby’s unconventional path from friendship bracelet slinger to federal court litigator, and how her firm is redefining law firm culture through inclusivity, intentional leadership, and business-savvy legal expertise.

Whether you’re navigating non-competes, scaling your business, or just trying to avoid costly legal pitfalls, Libby’s insights are pure gold. Discover how commercial law, intellectual property, and strategic contracts can make—or break—your business.

Learn how to protect your business, lead with integrity, and build something meaningful with your name on it.

Topics covered:
• Starting a law firm from scratch
• Legal essentials for entrepreneurs
• Managing business partnerships
• Preventing costly litigation
• Building inclusive, values-based culture
• Why every small biz needs an attorney (ASAP)

 

Home

SUBSCRIBE ON

Spotify
Apple Podcasts

Gray Ice Higdon

Partner

Christy Smallwood

Host

Thank Your To Our Sponsor!

Facebook-f Instagram Youtube Linkedin Spotify Podcast

Big Ideas, Bold Moves—

be the first to know!

Copyright © 2025 Small Business Success Talk with Christy Smallwood

Privacy Policy

Terms of Use

Categories
Episodes: Video Food Leadership Marketing Mindset

S3:E6 Rebranding with Purpose: How Maeve Chocolate is Reinventing the Industry—One Bar at a Time

Facebook-f Instagram Youtube Linkedin Spotify Podcast
Listen Mode

Rebranding with Purpose: How Maeve Chocolate is Reinventing the Industry—One Bar at a Time

Featuring Jean Thompson and Ellie Thompson of Maeve Chocolate

What happens when a former Microsoft exec buys a chocolate factory, reinvents the brand, and turns it into a movement? In this deliciously inspiring episode of Small Business Success Talk, host Christy Smallwood sits down with the powerhouse mother-daughter duo behind Maeve Chocolate (formerly Seattle Chocolate).

Founder Jean Thompson shares how she went from investor to CEO, tackling imposter syndrome, supply chain challenges, and brand transformation—while daughter Ellie brings in a fresh Gen Z perspective, helping the company transition to a more vibrant, purpose-driven brand.

They spill the cocoa beans on:

  • Reinventing a legacy brand while staying true to your mission

  • Why the cocoa industry is more complex than wine

  • Building a female-led, impact-driven chocolate business

  • How storytelling, sustainability, and bold packaging win over conscious consumers

  • Preparing the next generation for leadership (and legacy)

If you love chocolate, entrepreneurship, or stories of brand transformation with heart—this one’s for you.

🌎 Learn more about Maeve Chocolate: https://maevechocolate.com
🎧 Subscribe for more small business success stories!

SUBSCRIBE ON

Spotify
Apple Podcasts

Maeve Chocolate

Founder

Christy Smallwood

Host

Thank Your To Our Sponsor!

Facebook-f Instagram Youtube Linkedin Spotify Podcast

Big Ideas, Bold Moves—

be the first to know!

Copyright © 2025 Small Business Success Talk with Christy Smallwood

Privacy Policy

Terms of Use

Categories
Audio Production Culture Episodes: Video Leadership Marketing Media Mindset Production

S3:E5 – Why Every Business Needs To Capture Its Origin Story

Facebook-f Instagram Youtube Linkedin Spotify Podcast
Listen Mode

Season 3: Ep 5 - Why Every Business Needs To Capture Its Origin Story

Featuring David Sermersheim of Audio Capture

What if your story was the one thing that could shape generations to come? In this heartwarming and powerful episode of Small Business Success Talk, Christy Smallwood sits down with David Sermersheim—corporate leader by day, founder of Celebrate Audio by passion—to uncover how storytelling is the most underutilized yet impactful tool in business today.

David shares how a personal voicemail at a wedding changed everything for him, leading to a calling to help families and businesses preserve their legacies through audio storytelling. From bringing corporate values to life to capturing once-in-a-lifetime wisdom from loved ones, this episode dives deep into how stories are more than memories—they’re the blueprint of success, connection, and legacy.

💡 Whether you’re a founder, team leader, or family business owner, this episode will move you—and might even make you cry (in a good way).

🔗 Learn more about Celebrate Audio: https://celebrateaudio.com/

📌 Subscribe for more inspiring interviews with leaders making waves in small business success.

SUBSCRIBE ON

Spotify
Apple Podcasts

David Sermersheim

Founder

Christy Smallwood

Host

Facebook-f Instagram Youtube Linkedin Spotify Podcast

Big Ideas, Bold Moves—

be the first to know!

Copyright © 2025 Small Business Success Talk with Christy Smallwood

Privacy Policy

Terms of Use

Categories
Autism Books, Author Culture Education Episodes: Video Leadership Marketing Media Mindset Non-Profit Production Publishing

S3:E4 – Building A Creative Legacy

Facebook-f Instagram Youtube Linkedin Spotify Podcast
Listen Mode

Season 3: Ep 4 - Building a Creative Legacy

Featuring Kathryn and Todd Ziegler of Iron Pirate Publishing

In this heartfelt and hilarious episode of Small Business Success Talk, Christy sits down with two of her favorite collaborators (and friends), Kathryn and Todd Ziegler—co-founders of Iron Pirate Publishing. From Broadway spotlights to a book born out of love for their daughter with autism, this duo blends creativity, resilience, and purpose into everything they touch.

Get ready for a deep dive into how Iron Pirate evolved from a single Kickstarter campaign into a full-blown publishing, production, and education company. They talk about making bold moves, learning to listen (even when it’s hard), and what true success feels like—peace, purpose, and meaningful connection.

You’ll laugh, you’ll tear up, and you’ll walk away inspired to finish that “thing” on your heart. Whether you’re a fellow creative, an entrepreneur, or somewhere in between—this one’s for you.

SUBSCRIBE ON

Spotify
Apple Podcasts

Kathryn Zeigler

Co-Founder

Christy Smallwood

Host

Guest References

TIFFANY EPIPHANY BY KATHRYN ZEIGLER

Meet Tiffany Epiphany, our first friend in The Spectrum Series™! The series features characters who celebrate their gifts, challenges, and accomplishments as children with autism. Tiffany is very lucky because she gets to see the world in a unique way. Through her adventures Tiffany shows her family and friends just how big and beautiful her world truly is.

 

You can meet Tiffany’s friend Solomon Sparks NOW! The Spectrum Series™ are books full of love with characters that celebrate the gifts, challenges, and achievements of children with autism.

 

Meta, Instagram, TikTok: @thespectrumseriesbooks

Developed and written by: Kathryn Rae Zeigler

Illustrated by: Mimi Beane Zeigler

Edited by: Todd Zeigler

Published by: Iron Pirate Publishing

Learn More
Facebook-f Instagram Youtube Linkedin Spotify Podcast

Big Ideas, Bold Moves—

be the first to know!

Copyright © 2025 Small Business Success Talk with Christy Smallwood

Privacy Policy

Terms of Use

Categories
Branding Employees Episodes: Video Food Marketing Media Operations Project Management Web Sites

Season 3: Ep 2 – Amy Torres

Facebook-f Instagram Youtube Linkedin Spotify Podcast
Listen Mode

Season 3: Episode 2 with Amy Torres

AI, Marketing, and Business Growth with Amy Torres

In this episode of Small Business Success Talk, Christy sits down with marketing expert and entrepreneur Amy Torres for a deep dive into AI, branding, and the evolving landscape of business growth. Amy, the powerhouse behind Director of Marketing Inc., shares how AI tools are revolutionizing decision-making, streamlining cash flow management, and creating new opportunities for small business owners.

They also discuss:

  • The impact of AI on marketing and business strategy
  • How to integrate AI without losing the human touch
  • Personal branding and the power of consistency
    The importance of short-form video and digital storytelling
  • Building a business that gives you the freedom to do what you love

Plus, Amy and Christy share their experiences navigating business pivots, rebranding, and the power of showing up authentically. If you’re a small business owner looking for practical insights, this episode is packed with wisdom, humor, and actionable strategies.

SUBSCRIBE ON

Spotify
Apple Podcasts
Interview ep 2
DSC_1176

Amy Torres

Leads Director of Marketing inc.

Christy Smallwood

Host

Guest References

Director of Marketing Inc Website

Director of Marketing Inc helps businesses enhance their brand presence and reach their target audience with expert marketing strategies. From Google Ads and website optimization to social media management, they provide the tools and support needed to elevate your marketing efforts and drive success.

link

Facebook-f Instagram Youtube Linkedin Spotify Podcast

Big Ideas, Bold Moves—

be the first to know!

Copyright © 2025 Small Business Success Talk with Christy Smallwood

Privacy Policy

Terms of Use

Categories
Branding Business Coaching Episodes: Video Human Resources Marketing Operations Project Management

Marketing Mavens Episode: What to Do When Shit Hits the Fan

Marketing Mavens Episode: What to Do When Shit Hits the Fan

Join us for a refreshing episode of Marketing Mavens, where we dive into handling unexpected challenges and staying resilient in business. In this special poolside discussion, we explore the art of pivoting when plans go awry, emphasizing the importance of self-evaluation and maintaining a clear strategic focus. Communication strategies and personal investment take center stage as we navigate the twists and turns of entrepreneurship. Don’t miss out on this insightful conversation that will inspire and empower your business journey!

#MarketingMavens #BusinessResilience #PivotStrategy #CommunicationSkills #PersonalInvestment

*********************************************************************

This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

Categories
Branding Episodes: Video Marketing Operations

Small Business Success Talk: Navigating the Entertainment Industry with Kimberly Faye Greenburg

Small Business Success Talk: Navigating the Entertainment Industry with Kimberly Faye Greenburg

In this episode of Small Business Success Talk, host Christy Smallwood sits down with special guest Kimberly Faye Greenburg for an insightful conversation about thriving in the entertainment industry. From her experiences working both in the limelight and behind the scenes to her journey as a female actor in a male-dominated field, Kimberly shares valuable insights and stories that will inspire aspiring entrepreneurs and entertainers alike. Tune in to learn about Kimberly’s unique career path, her collaborations with Broadway’s biggest names, and how she balanced her education while pursuing her passion. Don’t miss out on this empowering discussion about claiming your rightful place in the spotlight and forging a successful career in the arts! #SmallBusinessSuccess #EntertainmentIndustry #BroadwayStars

*********************************************************************

This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

Categories
Branding Chamber Episodes: Video Marketing Operations

🐝 Small Business Success Talk: Inside Bee Fresh Laundry with Andrew Roush

🐝 Small Business Success Talk: Inside Bee Fresh Laundry with Andrew Roush

Join host Christy Smallwood in this week’s episode of Small Business Success Talk, where she sits down with Andrew Roush, one of the owners of Bee Fresh Laundry. Discover the fascinating journey of Bee Fresh Laundry’s inception, as Andrew shares insights into the company’s beginnings and its unparalleled value to its customers. Discover how Bee Fresh Laundry prioritizes balance and customer-centricity, shaping a business model that values both time and genuine customer care. As a family-owned enterprise, Andrew discusses the unique dynamics of running a business with loved ones and the profound impact it has on customer interactions. Gain valuable insights into customer behaviour and the art of genuinely helping people in the small business landscape. Tune in for an inspiring conversation on entrepreneurship, customer service, and building a business that truly makes a difference. #SmallBusiness #Entrepreneurship #CustomerService #FamilyBusiness

*********************************************************************

This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@_beefreshlaundry

@SmallBusinessSuccessTalk

Categories
Branding Culture Episodes: Video Marketing

Trailblazing Women: From Madam C.J. Walker to Mary Kay and Mary Crowley | Christy’s Corner

Trailblazing Women: From Madam C.J. Walker to Mary Kay to Mary Crowley | Christy's Corner

n this episode of Christy’s Corner, host Christy Smallwood delves into the extraordinary journeys of trailblazing women from Madam C.J. Walker to Mary Kay to Mary Crowley. Discover the inspiring stories of resilience, entrepreneurship, and triumph as these women overcome challenges to build empires and redefine success. Tune in to explore the remarkable legacies of these pioneering figures and find motivation to pursue your own dreams. Join us as we celebrate Women’s History Month with tales of empowerment and achievement.

#WomensHistoryMonth #BeautyIndustry #MadamCJWalker #SelfMadeMillionaire #Entrepreneur #BlackExcellence #HairCareMogul #DirectSales #ChristyCorner #Inspiration #History

*********************************************************************

This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk