Category: Sales

Featuring Dave Charest, Small Business Growth with Constant Contact

Email isn’t dead. It’s just being used wrong.

In this episode of Small Business Success Talk, Christy sits down with Dave Charest, Director of Small Business Growth at Constant Contact, to break down how email marketing—when powered by storytelling—becomes one of the most effective drivers of business growth.

With decades of experience helping small businesses succeed, Dave shares why:

• Email is still one of the highest ROI marketing channels
• Most businesses fail because they focus on “what” instead of “why”
• Storytelling is the missing link between attention and conversion

From internal podcasts to preserving founder stories, Dave reveals how authentic storytelling builds trust, drives engagement, and ultimately increases revenue.

You’ll learn:
✔ Why email marketing still outperforms social media for conversions
✔ How storytelling builds stronger customer relationships
✔ The difference between transactional emails and transformational emails
✔ How to turn your business story into consistent marketing content
✔ Simple ways to improve your email strategy immediately

If you’re sending emails that aren’t getting opened, clicked, or converting—this episode will show you what’s missing.

📩 Get your copy of the Small Business Now Report from Constant Contact HERE.

🎧 Listen now and take your next step forward.

📌 Subscribe for more real conversations about business, mindset, and momentum

Continue the conversation by joining the Success Builders Launchpad Community HERE.

Featuring Amy Torres, Director of Marketing Inc, and Collin Bonsey, Coach with Southwestern Consulting

What does it really take to grow a business today?

In this episode of Small Business Success Talk, Christy sits down with Amy Torres, owner of Director of Marketing, Inc., and Collin Bonsey of Southwestern Consulting to break down the real relationship between marketing and sales—and why most businesses get it wrong.

This conversation goes beyond theory and dives into what actually drives results.

You’ll hear:

• Amy’s journey building a marketing firm focused on strategy that converts
• Collin’s work in sales coaching and behavior-driven growth
• Why marketing without sales (and vice versa) falls flat
• The biggest mistakes business owners make when trying to grow
• How to create real conversations that lead to revenue

A major theme?
👉 Growth doesn’t come from more tactics—it comes from alignment.

As highlighted throughout the conversation, success is less about doing more and more about doing the right things consistently—especially when it comes to communication, relationships, and follow-through.

If you’re a business owner tired of spinning your wheels with marketing that doesn’t convert or sales that don’t stick—this episode will give you clarity on what to fix first.

🎧 Listen now and take your next step forward.

📌 Subscribe for more real conversations about business, mindset, and momentum

Continue the conversation by joining the Success Builders Launchpad Community HERE.