S3E15: Movements, Marketing & Midlife Mojo: The We Do Not Care Club Effect
Featuring Christy Smallwood
In this episode of Christy’s Corner on Small Business Success Talk, host Christy Smallwood dives into the viral rise of The We Do Not Care Club, a movement that started with one woman’s raw message and spread across the internet like wildfire.
Christy explores what makes movements go viral — from clear, relatable messaging to emotional resonance — and applies those same principles to small business success. From quicksand marketing traps to MVP (Minimum Viable Product) mindset, she gets real about balance, burnout, and why “we do not care” might just be the rally cry small business owners need.
You’ll hear:
How the We Do Not Care Club went from frustration to cultural moment
Why seven steps to seven figures isn’t always what it seems
How to simplify, show up messy, and still make momentum
A sneak peek into Christy’s Being Super Method and how to tap your own superpower
How to start your own “movement” in business that actually matters
S3E14: AI, Cybersecurity & Tech Made Simple for Small Business | Jeff Chandler of ZJAK Technologies
Featuring Jeff Chandler, Owner Z-JAK Technologies
Technology doesn’t have to be overwhelming. In this episode of Small Business Success Talk, host Christy Smallwood sits down with repeat guest Jeff Chandler, owner of Z-JAK Technologies, to unpack the world of AI, cybersecurity, and small business tech solutions.
Jeff shares insights on protecting your business from cybercriminals, avoiding shiny-object syndrome with new tools, and keeping technology practical and effective for everyday operations. From AI-powered platforms to the basics of staying safe online, this conversation is packed with real-world tips for entrepreneurs and small business owners who want to scale with confidence.
If you’ve ever wondered how to choose the right tools, when to outsource, and how to keep things simple in a noisy tech world—this episode is for you!
Subscribe to the show so you never miss these powerful conversations with real small business owners doing extraordinary things.
S3E13: Cocktails, Creativity & Confidence: Jennifer Brian on Make & Muddle’s New Book and Bold Flavors
Featuring Jennifer Brian, Owner Make & Muddle
In this episode of Small Business Success Talk, Christy sits down with Jennifer Brian, owner of Make & Muddle, to talk about the evolution of her business, the launch of her long-awaited book The Classic Cocktail Revival, and the power of trusting yourself as an entrepreneur. Jennifer shares the origin story of Make & Muddle, new product launches like the smoked persimmon syrup and chamomile-inspired “Four Tea Tonic,” and a live demo of how to make the perfect Aperol Spritz. Beyond cocktails, this conversation dives deep into entrepreneurship, creativity, self-trust, and why aligning with your true people changes everything.
Whether you’re a cocktail enthusiast, small business owner, or creative entrepreneur, you’ll walk away with both inspiration and practical wisdom.
Subscribe to the show so you never miss these powerful conversations with real small business owners doing extraordinary things.
From Dance Studios to Casting Calls: Kim Swanson on Starting Small and Dreaming Big
Featuring Kim Swanson of Hanson Entertainment Industries, Inc.
In this powerhouse episode of Small Business Success Talk, host Christy Smallwood sits down with the multi-talented Kim Swanson—a serial entrepreneur, casting director, dance educator, and inventor—whose story is packed with resilience, faith, and next-level resourcefulness.
Kim opens up about her humble beginnings in a church basement where she taught dance classes for eight kids—planting the seeds for what would become a thriving dance studio still in operation 35 years later. But that was just the beginning.
Through a mix of divine timing, fearless pivots, and a deep desire to help others, Kim unintentionally launched a second career as an Emmy Award-winning casting director. And if that wasn’t enough, a frustrating walk with her dog during the pandemic led to her inventing an eco-conscious poop bag—SHŪNŪ—that’s now patent-pending and making waves for how it gives back to veterans through a partnership with K9s For Warriors.
You’ll hear how Kim:
Turned her passion into a thriving, family-run dance studio
Built a casting business out of a casual favor—and landed local Emmys in the process
Bootstrapped her product invention from concept to real sales
Manifested $25,000 on The Price is Right to fund her dream (no, seriously!)
Keeps her mindset strong through seasons of uncertainty using prayer, planning, and positivity
Believes the biggest key to business is: solve a problem, help people, and keep showing up
If you’ve ever felt stuck, overwhelmed, or like your idea is “too small to matter,” this episode will reignite your fire. Kim reminds us that success isn’t about the size of the start—it’s about the faith to start at all.
🎧 Listen in for real talk, real laughs, and the kind of inspiration that gets you moving again.