Tag: national speaker association

S3:E5 – Why Every Business Needs To Capture Its Origin Story

Post author By smallbusinesssmalltalk
Post date April 30, 2025

April 30, 2025

Season 3: Ep 5 - Why Every Business Needs To Capture Its Origin Story

Featuring David Sermersheim of Audio Capture

What if your story was the one thing that could shape generations to come? In this heartwarming and powerful episode of Small Business Success Talk, Christy Smallwood sits down with David Sermersheim—corporate leader by day, founder of Celebrate Audio by passion—to uncover how storytelling is the most underutilized yet impactful tool in business today.

David shares how a personal voicemail at a wedding changed everything for him, leading to a calling to help families and businesses preserve their legacies through audio storytelling. From bringing corporate values to life to capturing once-in-a-lifetime wisdom from loved ones, this episode dives deep into how stories are more than memories—they’re the blueprint of success, connection, and legacy.

💡 Whether you’re a founder, team leader, or family business owner, this episode will move you—and might even make you cry (in a good way).

🔗 Learn more about Celebrate Audio: https://celebrateaudio.com/

📌 Subscribe for more inspiring interviews with leaders making waves in small business success.

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David Sermersheim

Founder

Christy Smallwood

Host

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Tags Audio Capture, business owner, entrepreneur, kentucky, national speaker association, NSA, NSA KY, small business, speaker, strategy, Success Stories

Autism Books, Author Culture Education Episodes: Video Leadership Marketing Media Mindset Non-Profit Production Publishing

S3:E4 – Building A Creative Legacy

Post author By smallbusinesssmalltalk
Post date April 15, 2025

April 02, 2025

Season 3: Ep 4 - Building a Creative Legacy

Featuring Kathryn and Todd Ziegler of Iron Pirate Publishing

In this heartfelt and hilarious episode of Small Business Success Talk, Christy sits down with two of her favorite collaborators (and friends), Kathryn and Todd Ziegler—co-founders of Iron Pirate Publishing. From Broadway spotlights to a book born out of love for their daughter with autism, this duo blends creativity, resilience, and purpose into everything they touch.

Get ready for a deep dive into how Iron Pirate evolved from a single Kickstarter campaign into a full-blown publishing, production, and education company. They talk about making bold moves, learning to listen (even when it’s hard), and what true success feels like—peace, purpose, and meaningful connection.

You’ll laugh, you’ll tear up, and you’ll walk away inspired to finish that “thing” on your heart. Whether you’re a fellow creative, an entrepreneur, or somewhere in between—this one’s for you.

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Kathryn Zeigler

Co-Founder

Christy Smallwood

Host

Guest References

TIFFANY EPIPHANY BY KATHRYN ZEIGLER

Meet Tiffany Epiphany, our first friend in The Spectrum Series™! The series features characters who celebrate their gifts, challenges, and accomplishments as children with autism. Tiffany is very lucky because she gets to see the world in a unique way. Through her adventures Tiffany shows her family and friends just how big and beautiful her world truly is.

You can meet Tiffany’s friend Solomon Sparks NOW! The Spectrum Series™ are books full of love with characters that celebrate the gifts, challenges, and achievements of children with autism.

Meta, Instagram, TikTok: @thespectrumseriesbooks

Developed and written by: Kathryn Rae Zeigler

Illustrated by: Mimi Beane Zeigler

Edited by: Todd Zeigler

Published by: Iron Pirate Publishing

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Tags book, book club, business owner, DEI, entrepreneur, finance, government, inclusion, kentucky, LGBTQ+, national speaker association, NSA, NSA KY, politics, race, racism, small business, speaker, strategy, women

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Season 3: Ep 3 Jess Pettitt

Post author By smallbusinesssmalltalk
Post date April 2, 2025

April 02, 2025

Season 3: Episode 3 with Jess Pettitt

Jess Pettitt joins Christy Smallwood on Small Business Success Talk to dive into the realities of running a speaking business, balancing purpose with profit, and navigating tough conversations. With her signature humor and deep insights, Jess shares how small business owners can create lasting change, build authentic workplace cultures, and align their values with real actions. They discuss the power of asking better questions, taking control of urgency, and staying true to your mission. Jess also talks about her new book, Almost Doing Good, and the unexpected viral moment that put her in the spotlight. This episode is packed with practical strategies and thought-provoking discussions to help entrepreneurs lead with impact and authenticity.

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Jess Pettitt

Speaker

Christy Smallwood

Host

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ALMOST DOING GOOD BY JESSICA PETTITT

What if almost was the key to lasting change? In Almost Doing Good, Jess Pettitt brings her signature humor and no-nonsense approach to tackling the toughest workplace challenges. This isn’t your typical crisis-management guide—it’s a call to action for leaders ready to embrace disruption, rethink good intentions, and create real impact. With practical strategies and eye-opening case studies, Jess lays out a clear framework to prepare, recognize, and respond to obstacles before they become disasters. Ready to make progress, even when the path isn’t clear? Start with almost.

PROJECT 2025 DECODED

Project 2025 is a bold roadmap created by the Heritage Foundation, aiming to reshape government policy and priorities. But what does it really mean for our democracy, businesses, and daily lives? Jess Pettitt unpacks the contradictions, hidden agendas, and the long-game strategy behind this initiative. With her signature wit and sharp analysis, she highlights both the alarming risks and unexpected insights found in its 900+ pages. Through thoughtful discussion and real-world implications, Jess helps us move beyond fear and reaction into informed action. Dive into the conversation and stay engaged—because understanding is the first step toward change.

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