March 26, 2025

Season 3: Episode 2 with Amy Torres

AI, Marketing, and Business Growth with Amy Torres

In this episode of Small Business Success Talk, Christy sits down with marketing expert and entrepreneur Amy Torres for a deep dive into AI, branding, and the evolving landscape of business growth. Amy, the powerhouse behind Director of Marketing Inc., shares how AI tools are revolutionizing decision-making, streamlining cash flow management, and creating new opportunities for small business owners.

They also discuss:

The impact of AI on marketing and business strategy
How to integrate AI without losing the human touch
Personal branding and the power of consistency
The importance of short-form video and digital storytelling
Building a business that gives you the freedom to do what you love

Plus, Amy and Christy share their experiences navigating business pivots, rebranding, and the power of showing up authentically. If you’re a small business owner looking for practical insights, this episode is packed with wisdom, humor, and actionable strategies.

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Amy Torres

Leads Director of Marketing inc.

Christy Smallwood

Host

Guest References

Director of Marketing Inc Website

Director of Marketing Inc helps businesses enhance their brand presence and reach their target audience with expert marketing strategies. From Google Ads and website optimization to social media management, they provide the tools and support needed to elevate your marketing efforts and drive success.

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Keeping Up With Digital Marketing Changes

For this episode of the Small Business Success Talk podcast, we’re joined by Amy Torres of Director of Marketing Inc. and Kristina Stubblefield of SoIn Media Group. We’re calling ourselves the “Marketing Mavens” because of our combined knowledge and experience in the field of marketing. Brittany Murphy of One Thing Marketing was not able to join us for this episode, but she will be joining us in the future!

This was a LOADED episode so you’ll definitely want to grab your favorite notebook and pen to take some notes. Without giving too much away, we discussed the constantly-changing world of marketing, how people are connecting with businesses now vs in the past, and the big one (brace yourself) that you cannot work from a to-do list.

We hope you enjoy this episode because we’ve got more comin’ at ya so stay tuned for more episodes with the Marketing Mavens!

WEBSITE: SoIn Media Group, Director of Marketing Inc., Eagle Eye Strategies

FACEBOOK: Director of Marketing Inc., SoIn Media Group, Eagle Eye Strategies

LINKEDIN: Director of Marketing Inc., Eagle Eye Strategies

Amy Torres
Owner, Director of Marketing Inc.

Kristina Stubblefield
Owner, SoIn Media Group

Christy Smallwood
Owner, Eagle Eye Strategies