AI, Marketing, and Business Growth with Amy Torres
In this episode of Small Business Success Talk, Christy sits down with marketing expert and entrepreneur Amy Torres for a deep dive into AI, branding, and the evolving landscape of business growth. Amy, the powerhouse behind Director of Marketing Inc., shares how AI tools are revolutionizing decision-making, streamlining cash flow management, and creating new opportunities for small business owners.
They also discuss:
The impact of AI on marketing and business strategy
How to integrate AI without losing the human touch
Personal branding and the power of consistency The importance of short-form video and digital storytelling
Building a business that gives you the freedom to do what you love
Plus, Amy and Christy share their experiences navigating business pivots, rebranding, and the power of showing up authentically. If you’re a small business owner looking for practical insights, this episode is packed with wisdom, humor, and actionable strategies.
Director of Marketing Inc helps businesses enhance their brand presence and reach their target audience with expert marketing strategies. From Google Ads and website optimization to social media management, they provide the tools and support needed to elevate your marketing efforts and drive success.
After a short hiatus, Christy Smallwood returns with fresh insights for 2025! She shares the highs and lows of the past year—from major business shifts to personal challenges—and how she’s rebuilding with purpose.
In This Episode: ✔ Why the podcast took a break ✔ Lessons from unexpected setbacks ✔ Merging multiple businesses into one powerful brand ✔ Setting boundaries to create space for strategy ✔ How a phased approach fuels growth ✔ The content strategy keeping Christy top of mind
If you’re an entrepreneur navigating change, this episode is packed with real talk and practical strategies to help you move forward with confidence!
As mentioned in the episode, Christy Smallwood consolidated multiple businesses into a single, powerful brand. Although unifying different identities can be a challenge this transformation enhances efficiency, messaging, and market impact.Â