In this episode of Small Business Success Talk, host Christy Smallwood opens up about the fine line between healthy solitude and harmful isolation—especially for entrepreneurs navigating chaos, debt, and change.
Drawing from her own “cocooning” season, Christy shares how isolation can either transform you or trap you, and why intention and reentry are everything. She dives deep into:
Why business owners hide their struggles (especially financial ones)
The difference between cocooning for growth vs. isolating from pain
How to use solitude to recharge, realign, and reconnect
The physical, emotional, and spiritual effects of chronic isolation
How to build your support system, find accountability, and rejoin community
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S3E15: Movements, Marketing & Midlife Mojo: The We Do Not Care Club Effect
Featuring Christy Smallwood
In this episode of Christy’s Corner on Small Business Success Talk, host Christy Smallwood dives into the viral rise of The We Do Not Care Club, a movement that started with one woman’s raw message and spread across the internet like wildfire.
Christy explores what makes movements go viral — from clear, relatable messaging to emotional resonance — and applies those same principles to small business success. From quicksand marketing traps to MVP (Minimum Viable Product) mindset, she gets real about balance, burnout, and why “we do not care” might just be the rally cry small business owners need.
You’ll hear:
How the We Do Not Care Club went from frustration to cultural moment
Why seven steps to seven figures isn’t always what it seems
How to simplify, show up messy, and still make momentum
A sneak peek into Christy’s Being Super Method and how to tap your own superpower
How to start your own “movement” in business that actually matters
S3E14: AI, Cybersecurity & Tech Made Simple for Small Business | Jeff Chandler of ZJAK Technologies
Featuring Jeff Chandler, Owner Z-JAK Technologies
Technology doesn’t have to be overwhelming. In this episode of Small Business Success Talk, host Christy Smallwood sits down with repeat guest Jeff Chandler, owner of Z-JAK Technologies, to unpack the world of AI, cybersecurity, and small business tech solutions.
Jeff shares insights on protecting your business from cybercriminals, avoiding shiny-object syndrome with new tools, and keeping technology practical and effective for everyday operations. From AI-powered platforms to the basics of staying safe online, this conversation is packed with real-world tips for entrepreneurs and small business owners who want to scale with confidence.
If you’ve ever wondered how to choose the right tools, when to outsource, and how to keep things simple in a noisy tech world—this episode is for you!
Subscribe to the show so you never miss these powerful conversations with real small business owners doing extraordinary things.
S3E13: Cocktails, Creativity & Confidence: Jennifer Brian on Make & Muddle’s New Book and Bold Flavors
Featuring Jennifer Brian, Owner Make & Muddle
In this episode of Small Business Success Talk, Christy sits down with Jennifer Brian, owner of Make & Muddle, to talk about the evolution of her business, the launch of her long-awaited book The Classic Cocktail Revival, and the power of trusting yourself as an entrepreneur. Jennifer shares the origin story of Make & Muddle, new product launches like the smoked persimmon syrup and chamomile-inspired “Four Tea Tonic,” and a live demo of how to make the perfect Aperol Spritz. Beyond cocktails, this conversation dives deep into entrepreneurship, creativity, self-trust, and why aligning with your true people changes everything.
Whether you’re a cocktail enthusiast, small business owner, or creative entrepreneur, you’ll walk away with both inspiration and practical wisdom.
Subscribe to the show so you never miss these powerful conversations with real small business owners doing extraordinary things.
S3E12: Fighting for Hemp: Dee Dee Taylor on Kentucky Laws, Integrity, and 502 Hemp’s Future
Featuring Dee Dee Taylor, Owner, 502 Hemp & 812 Hemp
Dee Dee Taylor, owner of 502 Hemp and President of the Kentucky Hemp Association, returns to Small Business Success Talk for an update on the challenges and victories in the hemp industry. From Kentucky legislation to federal battles, Dee Dee shares the inside story of lobbying, integrity in business, and why hemp products matter for both customers and communities. This candid conversation dives into entrepreneurship, politics, and perseverance in a shifting industry.
If you’ve ever wondered how small business owners fight back against powerful lobbyists—or how passion and integrity keep a business moving forward—this is the episode you need to hear.
Subscribe to the show so you never miss these powerful conversations with real small business owners doing extraordinary things.
Season 3: Ep 5 - Why Every Business Needs To Capture Its Origin Story
Featuring David Sermersheim of Audio Capture
What if your story was the one thing that could shape generations to come? In this heartwarming and powerful episode of Small Business Success Talk, Christy Smallwood sits down with David Sermersheim—corporate leader by day, founder of Celebrate Audio by passion—to uncover how storytelling is the most underutilized yet impactful tool in business today.
David shares how a personal voicemail at a wedding changed everything for him, leading to a calling to help families and businesses preserve their legacies through audio storytelling. From bringing corporate values to life to capturing once-in-a-lifetime wisdom from loved ones, this episode dives deep into how stories are more than memories—they’re the blueprint of success, connection, and legacy.
💡 Whether you’re a founder, team leader, or family business owner, this episode will move you—and might even make you cry (in a good way).
🔗 Learn more about Celebrate Audio: https://celebrateaudio.com/
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Featuring Kathryn and Todd Ziegler of Iron Pirate Publishing
In this heartfelt and hilarious episode of Small Business Success Talk, Christy sits down with two of her favorite collaborators (and friends), Kathryn and Todd Ziegler—co-founders of Iron Pirate Publishing. From Broadway spotlights to a book born out of love for their daughter with autism, this duo blends creativity, resilience, and purpose into everything they touch.
Get ready for a deep dive into how Iron Pirate evolved from a single Kickstarter campaign into a full-blown publishing, production, and education company. They talk about making bold moves, learning to listen (even when it’s hard), and what true success feels like—peace, purpose, and meaningful connection.
You’ll laugh, you’ll tear up, and you’ll walk away inspired to finish that “thing” on your heart. Whether you’re a fellow creative, an entrepreneur, or somewhere in between—this one’s for you.
Meet Tiffany Epiphany, our first friend in The Spectrum Series™! The series features characters who celebrate their gifts, challenges, and accomplishments as children with autism. Tiffany is very lucky because she gets to see the world in a unique way. Through her adventures Tiffany shows her family and friends just how big and beautiful her world truly is.
You can meet Tiffany’s friend Solomon Sparks NOW! The Spectrum Series™ are books full of love with characters that celebrate the gifts, challenges, and achievements of children with autism.
Jess Pettitt joins Christy Smallwood on Small Business Success Talk to dive into the realities of running a speaking business, balancing purpose with profit, and navigating tough conversations. With her signature humor and deep insights, Jess shares how small business owners can create lasting change, build authentic workplace cultures, and align their values with real actions. They discuss the power of asking better questions, taking control of urgency, and staying true to your mission. Jess also talks about her new book, Almost Doing Good, and the unexpected viral moment that put her in the spotlight. This episode is packed with practical strategies and thought-provoking discussions to help entrepreneurs lead with impact and authenticity.
What if almost was the key to lasting change? In Almost Doing Good, Jess Pettitt brings her signature humor and no-nonsense approach to tackling the toughest workplace challenges. This isn’t your typical crisis-management guide—it’s a call to action for leaders ready to embrace disruption, rethink good intentions, and create real impact. With practical strategies and eye-opening case studies, Jess lays out a clear framework to prepare, recognize, and respond to obstacles before they become disasters. Ready to make progress, even when the path isn’t clear? Start with almost.
Project 2025 is a bold roadmap created by the Heritage Foundation, aiming to reshape government policy and priorities. But what does it really mean for our democracy, businesses, and daily lives? Jess Pettitt unpacks the contradictions, hidden agendas, and the long-game strategy behind this initiative. With her signature wit and sharp analysis, she highlights both the alarming risks and unexpected insights found in its 900+ pages. Through thoughtful discussion and real-world implications, Jess helps us move beyond fear and reaction into informed action. Dive into the conversation and stay engaged—because understanding is the first step toward change.
AI, Marketing, and Business Growth with Amy Torres
In this episode of Small Business Success Talk, Christy sits down with marketing expert and entrepreneur Amy Torres for a deep dive into AI, branding, and the evolving landscape of business growth. Amy, the powerhouse behind Director of Marketing Inc., shares how AI tools are revolutionizing decision-making, streamlining cash flow management, and creating new opportunities for small business owners.
They also discuss:
The impact of AI on marketing and business strategy
How to integrate AI without losing the human touch
Personal branding and the power of consistency The importance of short-form video and digital storytelling
Building a business that gives you the freedom to do what you love
Plus, Amy and Christy share their experiences navigating business pivots, rebranding, and the power of showing up authentically. If you’re a small business owner looking for practical insights, this episode is packed with wisdom, humor, and actionable strategies.
Director of Marketing Inc helps businesses enhance their brand presence and reach their target audience with expert marketing strategies. From Google Ads and website optimization to social media management, they provide the tools and support needed to elevate your marketing efforts and drive success.
After a short hiatus, Christy Smallwood returns with fresh insights for 2025! She shares the highs and lows of the past year—from major business shifts to personal challenges—and how she’s rebuilding with purpose.
In This Episode: ✔ Why the podcast took a break ✔ Lessons from unexpected setbacks ✔ Merging multiple businesses into one powerful brand ✔ Setting boundaries to create space for strategy ✔ How a phased approach fuels growth ✔ The content strategy keeping Christy top of mind
If you’re an entrepreneur navigating change, this episode is packed with real talk and practical strategies to help you move forward with confidence!
As mentioned in the episode, Christy Smallwood consolidated multiple businesses into a single, powerful brand. Although unifying different identities can be a challenge this transformation enhances efficiency, messaging, and market impact.