Tag: marketing

Growth Insights from Fast 50 Winners panelists

Post author By Project Manager
Post date April 21, 2023

Growth Insights from Fast 50 Winners panelists

On this episode of Small Business Success Talks with Christy Smallwood. We featured three of the most successful entrepreneurs in the game: Tina Whiteside, Andrew Pyles, and Jennifer McKinney. As panelists of the Fast 50 Winners, they share their secrets to scaling up quickly, including tips on marketing, sales, and customer engagement. Tune in to hear their personal stories and experiences, and learn how you can apply their strategies to your own business. Don’t miss out on this opportunity to get ahead of the competition. Subscribe now and join us for Growth Insights from Fast 50 Winners panelists.

@smallbusinesssuccesstalk

Tags business, business coach, business owner, entrepreneur, kentucky, leadership, marketing, small business, speaker, strategy

Marketing

Supporting Women-Owned Small Businesses with Debra Locker Griffin

Post author By Project Manager
Post date March 9, 2023

Supporting Women-Owned Small Businesses with Debra Locker Griffin

On this episode of Small Business Success Talks, join host Christy Smallwood as she interviews Debra Locker Griffin, a leading public relations professional empowering women and their small businesses. Debra offers her advice on how to use PR to help and market women-owned small businesses, including tips on finding distinctive brand language and storytelling techniques that appeal to female audiences. She also talks about the value of establishing solid connections and networks to support female entrepreneurs in overcoming challenges and achieving their objectives. This episode is a must-listen if you’re a female small business owner or entrepreneur looking for inspiration and advice on how to thrive in PR.

BIO: Debra Locker Griffin provides big city caliber public relations with small-town charm by applying the same inquisitive spirit that served her so well in television news journalism. Her three decades of professional excellence have put her in the absolute vanguard of her field.

Debra’s company, The Debra Locker Group, is an award-winning boutique agency specializing in the lifestyle, beauty, spa, and wellness markets and has been a constant champion for female entrepreneurs. The Kentucky-based DLG was named Best PR firm in Louisville by readers of LEO Weekly three years in a row, and listed as a top PR firm by the editors of Louisville Business First.

Prior to launching DLG, Debra was the Public Relations Director for the International SPA Association and Host Communications, both of which are based in Lexington, KY. Working in the spa industry since 2001, Debra was voted as the recipient of the 2020 Women in Wellness PR & Marketing Award from American Spa magazine.

Before beginning her PR career, Debra was a reporter and producer at TV stations in Kentucky, Tennessee and North Carolina. She has received three Emmy nominations for her work in television.

A firm believer in giving back to the world, Debra is the Board Chair for the Indiana, Kentucky, Tennessee Chapter of the National MS Society and a committee member for the annual Misters for MS fundraiser in Louisville.

Her free time is spent traveling, gardening, working out and trying new restaurants. Debra is frequently accompanied by her husband Ron, teenaged son Bryce, and Great Pyrenees Jackie and Pete.

@DebraLockerGroup

@SmallBusinessSuccessTalk

Tags business, business owner, influencer, kentucky, marketing, small business, strategy

Business Coaching

How to not let stressed-out you muck up a million dollar conversation

Post author By Project Manager
Post date February 16, 2023

How to not let stressed-out you muck up a million dollar conversation

On this episode of Small Business Success Talks, we’re diving into the topic of high-stress conversations and how to navigate them like a pro. Join us as we share expert advice on how to keep your cool and stay focused during million-dollar discussions. Learn how to identify common stress triggers and develop practical strategies to avoid them, including techniques to manage your emotions and respond to challenging questions with confidence. Don’t let stress derail your success – tune in and discover the tools you need to thrive in high-pressure situations.

@smallbusinesssuccesstalk

Tags business owner, communication, marketing, small business, strategy

Marketing

3 Key Activities to do for marketing in your business each year

Post author By smallbusinesssmalltalk
Post date November 1, 2022

3 Key Activities to do for marketing in your business each year

It’s a new Marketing Mavens episode for Small Business Success Talk! Grab your note-taking tools and get ready to focus on setting yourself up for success in the coming year(s).

The Marketing Mavens: – Christy Smallwood, Host (Eagle Eye Strategic Marketing & Chrysaetos Strategic Leadership Development) – Amy Torres (Director of Marketing, Inc.) – Kristina Stubblefield (SoIn Media Group & The Ring, The Bling, and All The Things) – Brittany Murphy (One Thing Marketing)

Tags marketing, small business, strategy

Marketing Mindset

Experimentation is part of reinvention with Charlene Burke

Post author By smallbusinesssmalltalk
Post date August 25, 2022

Experimentation is part of reinvention with Charlene Burke

This episode of Small Business Success Talk is conversation about evolving as a business model and owner. Charlene Burke shares her approach of experimenting as a part of business growth – it’s never failure, it’s learning what works and what doesn’t.

BIO: Charlene Burke is a perpetually curious writer of content and sales copy. She uses emotionally gripping stories and persuasion principles to connect your message with your audience for stellar results. How? By asking better questions of her clients and their ideal buyer. Only then can she find the real reason the ideal buyer needs the solution offered.

She is the owner of two newsletters: BurkesBits.com, a weekly newsletter where she shares her experience and tips about mindset, marketing, copy, and social selling with hundreds of subscribers. EmailCopySecrets.co, a bi-weekly newsletter where she shares what works to keep your reader’s attention and get them to take action.

searchbyburke.com

Tags business owner, entrepreneur, marketing, small business

Business Coaching Marketing

The Real Power of Having a Coach with Deryl Sweeney

Post author By smallbusinesssmalltalk
Post date June 2, 2022

The Power of Having a Coach with Deryl Sweeney

Join Christy as she talks with her friend and coach, Deryl Sweeney, about his own experience with business ownership and the real power coaching has had for him. Listen long enough to hear Christy Share some of her own work that Deryl has put her through and the impact it has on her daily life.

Deryl Sweeney is a Professional Coach focused on helping entrepreneurs and high performance professionals build the businesses and the lives that they really want.

Deryl has launched and scaled multiple businesses, raised millions of dollars as a co-founder of a grass-roots charity raising money to cure cystic fibrosis and developed marketing tactics and strategies for clients nationwide. He coaches and mentors entrepreneurs, executives, founders students, soccer players, and everyday people on their businesses, careers, and lives.

FACEBOOK: Deryl Sweeney
LINKEDIN: Deryl Sweeney

Deryl Sweeney
Owner, Sweeney Coaching Group

Christy Smallwood
Host, Small Business Success Talk

Find Your Favorite Streaming Channel

Tags business coach, entrepreneur, marketing, small business, strategy

Employees Mindset

What Being Professional Looks Like Today

Post author By smallbusinesssmalltalk
Post date May 17, 2022

What Being Professional Looks Like Today

Welcome to another great episode of Small Business Success Talk with your host, Christy Smallwood. In this episode, I discuss what being professional looks like today. If you’re a person out in the workforce, you already know that “being professional” has definitely evolved and looks much different than it did many years ago.

For this show, I mention LinkedIn’s #IAmProfessional campaign and you can watch one of their videos here. What being professional looked like years ago, does not look the same today. It could mean having tattoos, dressing a little differently, being a full-time parent, having piercings, being emotional. These are just some things that would have NEVER been thought of as being professional years ago which is why I love this campaign from LinkedIn.

Now, with all of that being said, there are some aspects of being professional that have NOT changed and have remained the same. A great example of that has come from my own personal experience that I mention in this episode and that’s dealing with unprofessional managers.

What does being professional look like to YOU and how have you personally seen it evolve?

Christy Smallwood
Host, Small Business Success Talk

Find Your Favorite Streaming Channel

Tags careers, job market, jobs, marketing, professional, small business, strategy

Business Coaching Marketing Web Sites

Keeping Up With Digital Marketing Changes

Post author By smallbusinesssmalltalk
Post date April 28, 2022

Keeping Up With Digital Marketing Changes

For this episode of the Small Business Success Talk podcast, we’re joined by Amy Torres of Director of Marketing Inc. and Kristina Stubblefield of SoIn Media Group. We’re calling ourselves the “Marketing Mavens” because of our combined knowledge and experience in the field of marketing. Brittany Murphy of One Thing Marketing was not able to join us for this episode, but she will be joining us in the future!

This was a LOADED episode so you’ll definitely want to grab your favorite notebook and pen to take some notes. Without giving too much away, we discussed the constantly-changing world of marketing, how people are connecting with businesses now vs in the past, and the big one (brace yourself) that you cannot work from a to-do list.

We hope you enjoy this episode because we’ve got more comin’ at ya so stay tuned for more episodes with the Marketing Mavens!

WEBSITE: SoIn Media Group, Director of Marketing Inc., Eagle Eye Strategies

FACEBOOK: Director of Marketing Inc., SoIn Media Group, Eagle Eye Strategies

LINKEDIN: Director of Marketing Inc., Eagle Eye Strategies