Experimentation is part of reinvention with Charlene Burke

This episode of Small Business Success Talk is conversation about evolving as a business model and owner. Charlene Burke shares her approach of experimenting as a part of business growth – it’s never failure, it’s learning what works and what doesn’t.

BIO: Charlene Burke is a perpetually curious writer of content and sales copy. She uses emotionally gripping stories and persuasion principles to connect your message with your audience for stellar results. How? By asking better questions of her clients and their ideal buyer. Only then can she find the real reason the ideal buyer needs the solution offered.

She is the owner of two newsletters: BurkesBits.com, a weekly newsletter where she shares her experience and tips about mindset, marketing, copy, and social selling with hundreds of subscribers. EmailCopySecrets.co, a bi-weekly newsletter where she shares what works to keep your reader’s attention and get them to take action.