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Marketing Mindset

Experimentation is part of reinvention with Charlene Burke

Charlene Burke

Experimentation is part of reinvention with Charlene Burke

This episode of Small Business Success Talk is conversation about evolving as a business model and owner. Charlene Burke shares her approach of experimenting as a part of business growth – it’s never failure, it’s learning what works and what doesn’t.

BIO: Charlene Burke is a perpetually curious writer of content and sales copy. She uses emotionally gripping stories and persuasion principles to connect your message with your audience for stellar results. How? By asking better questions of her clients and their ideal buyer. Only then can she find the real reason the ideal buyer needs the solution offered.

She is the owner of two newsletters: BurkesBits.com, a weekly newsletter where she shares her experience and tips about mindset, marketing, copy, and social selling with hundreds of subscribers. EmailCopySecrets.co, a bi-weekly newsletter where she shares what works to keep your reader’s attention and get them to take action.

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Christy Smallwood
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Business Coaching Marketing

Setting Your Business Up For Success With Christopher Goff

Christopher Goff

In this episode, I am joined by Christopher Goff, owner of Sales Comp. He discusses developing a Sales Compensation Plan. See how he started and what he teaches others. You will find great information on how to set up your business for success!

Christy highlights Chris’s book “Starting Simple Sales Compensation”. One of her favorite quotes from the book is “Culture Matters”. He is such a strategy person and part of the strategy is understanding his people. Chris is such a people person, being curious and nonjudgemental, and getting to know people before he starts to work with them.

Learn great information on how you can build your business for success using his techniques and tactics. Here’s the link for his book.

#businesscoaching #entrepreneur #success #smallbusiness #SBSTpodcast #SBSTshow #smallbusinesssuccesstalk #podcast #podcastlife #businessowner #lifecoaching

Christopher Goff

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Business Coaching Marketing

Associations

Associations

In this episode Christy shares her experience being a part of Associations and Chambers and how to be strategic with membership.

SBSTpodcast #SBSTshow #smallbusinesssuccesstalk #podcast #podcastlife #strategy #businessstrategy #strategeist #businessowner #smallbusiness #entrepreneur #business #speaker #author #businesscoach #Associations

 
 
 

 

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Business Coaching Marketing

Strategic Execution

Strategic Execution

Thank you for tuning in to this episode of the Small Business Success Talk podcast! If you haven’t gotten the chance to listen to the previous podcast titled “Strategy Is…”, I highly suggest that you do because I go over all things STRATEGY.
 
Setting that strategic foundation comes first (core messaging, brand identity, etc.) and second comes setting expectations and strategic execution. There are lots of moving parts to this and I go over ALL of it in this episode, so grab your pen and paper and be sure to take some notes.
 
It’s another great episode chock full of great information so I’m happy that you’re here and I can’t wait to hear how strategy and execution has worked for YOUR business!

Christy Smallwood
Host, Small Business Success Talk

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Business Coaching Marketing

Strategy Is…

Strategy Is...

Welcome back to the Small Business Success Talk podcast! Today, your very own host, talks all about strategy and the difference between having a plan and having a STRATEGIC plan. Yes, there’s definitely a difference!

What got Christy started in the world of business strategy was the fact that most businesses work so hard on their strategy only to just put it on a shelf and forget about it. Meanwhile, it’s not being implemented whatsoever for your business and that’s a problem.

You’ll want to listen to this entire episode because Christy shares some ideas on when and where to work on your strategy, how to define yourself, brand identity and SO MANY other useful topics!

Christy Smallwood
Host, Small Business Success Talk

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Business Coaching Marketing

The Importance of Stories with Sylvia Leach Lovely

The Importance of Stories with Sylvia Leach Lovely

 For this episode of Small Business Success Talk, we’re joined by Sylvia Leach Lovely. She describes herself as “a lawyer by training, a CEO by experience, and a media mogul…in my dreams” with multiple businesses that she juggles. Her passion though lies in stories which she included in one of the books she wrote.

In 2008, she explained that she had a pretty big, life-changing event that happened to her which lead her to writing her book “Dodging Coconuts, How to Survive the Storm and Rebuild Your Life.” Not to toot my own horn, but this was truly a great episode and I’m so thankful for Sylvia being my guest. We happen to think that she’s quite the fascinating woman with quite a bit that she’s accomplished so be sure to listen to the full episode!

BIO: I am a retired former CEO of 30 years. I am also a lawyer which is taking up some of my time today on behalf of those who lack access to our court systems. My passion lies in helping people better understand their lives through acknowledging and understanding their stories — especially in order to heal from setbacks and trauma. My signature workshop is “Writing the Stories of Your Life.” In addition, I am pivoting to working with my book, published in 2016, “Dodging Coconuts, How to Survive the Storm and Rebuild Your Life.” The fact is, in 2008 during the Great Recession, I lost my beloved CEO job, experienced a medical catastrophe and wrote my book. With that cathartic experience of writing my story, I turned away from it until recently. As a result of the serendipity of speaking to “Women Leading Kentucky” about my experience, I revived my thinking of how my stories helped me recover from my catastrophic experience. No matter the trauma or grief we may experience, we must learn that we cannot change the story no matter how hard we try. All we can do is learn lessons and begin a new story while realizing that we can only partially dictate the outcome. We are unique individuals and eventually we must view our stories as part of a life well-lived.

WEBSITE: www.sylvialovely.com

FACEBOOK: Connecting Our Voices

Sylvia Leach Lovely
Women Leading Kentucky

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Christy Smallwood
Host, Small Business Success Talk

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Business Coaching Marketing

The Real Power of Having a Coach with Deryl Sweeney

The Power of Having a Coach with Deryl Sweeney

Join Christy as she talks with her friend and coach, Deryl Sweeney, about his own experience with business ownership and the real power coaching has had for him. Listen long enough to hear Christy Share some of her own work that Deryl has put her through and the impact it has on her daily life. 

Deryl Sweeney is a Professional Coach focused on helping entrepreneurs and high performance professionals build the businesses and the lives that they really want. 

Deryl has launched and scaled multiple businesses, raised millions of dollars as a co-founder of a grass-roots charity raising money to cure cystic fibrosis and developed marketing tactics and strategies for clients nationwide. He coaches and mentors entrepreneurs, executives, founders students, soccer players, and everyday people on their businesses, careers, and lives. 

FACEBOOK: Deryl Sweeney
LINKEDIN: Deryl Sweeney

Deryl Sweeney
Owner, Sweeney Coaching Group

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Christy Smallwood
Host, Small Business Success Talk

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Employees Mindset

What Being Professional Looks Like Today

What Being Professional Looks Like Today

Welcome to another great episode of Small Business Success Talk with your host, Christy Smallwood. In this episode, I discuss what being professional looks like today. If you’re a person out in the workforce, you already know that “being professional” has definitely evolved and looks much different than it did many years ago. 

For this show, I mention LinkedIn’s #IAmProfessional campaign and you can watch one of their videos here. What being professional looked like years ago, does not look the same today. It could mean having tattoos, dressing a little differently, being a full-time parent, having piercings, being emotional. These are just some things that would have NEVER been thought of as being professional years ago which is why I love this campaign from LinkedIn. 

Now, with all of that being said, there are some aspects of being professional that have NOT changed and have remained the same. A great example of that has come from my own personal experience that I mention in this episode and that’s dealing with unprofessional managers.

What does being professional look like to YOU and how have you personally seen it evolve? 

Christy Smallwood
Host, Small Business Success Talk

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Business Coaching Marketing Web Sites

Keeping Up With Digital Marketing Changes

Keeping Up With Digital Marketing Changes

For this episode of the Small Business Success Talk podcast, we’re joined by Amy Torres of Director of Marketing Inc. and Kristina Stubblefield of SoIn Media Group. We’re calling ourselves the “Marketing Mavens” because of our combined knowledge and experience in the field of marketing. Brittany Murphy of One Thing Marketing was not able to join us for this episode, but she will be joining us in the future!

This was a LOADED episode so you’ll definitely want to grab your favorite notebook and pen to take some notes. Without giving too much away, we discussed the constantly-changing world of marketing, how people are connecting with businesses now vs in the past, and the big one (brace yourself) that you cannot work from a to-do list. 

We hope you enjoy this episode because we’ve got more comin’ at ya so stay tuned for more episodes with the Marketing Mavens!

WEBSITE: SoIn Media Group, Director of Marketing Inc., Eagle Eye Strategies

FACEBOOK: Director of Marketing Inc., SoIn Media Group, Eagle Eye Strategies

LINKEDIN: Director of Marketing Inc., Eagle Eye Strategies


Amy Torres
Owner, Director of Marketing Inc.

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Kristina Stubblefield
Owner, SoIn Media Group

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Christy Smallwood
Owner, Eagle Eye Strategies

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Business Coaching Marketing

Family Business Down on the Farm With Dallas Montgomery, Owner of Montgomery Farms

Family Business Down on the Farm With Dallas Montgomery, Owner of Montgomery Farms

For this episode of Small Business Success Talk, we had the chance to sit down with our good friend Dallas Montgomery of Montgomery Farms. A family-owned business, it’s a beautiful 40-acre outdoor venue located in Underwood Indiana and they do everything from corporate events to weddings.

He got into his second calling as a chef and did that for 7 years until teaming up with his sister at Montgomery Farms. With his background in hospitality as a hotel chef, it just made sense!

We got to hear what it’s like to co-own a family business, what’s slated for the future for Montgomery Farms, and much more enjoyable conversation with Dallas. Another great episode in the books and we know you’ll enjoy it just as much as we did!

BIO: Dallas R. Montgomery, the third Dallas in the family, started selling sweet corn out of the old Barn at the age of eleven before being tall enough to even see over the corn. After attending Purdue University he left the family business and was an executive chef for seven years in Indianapolis. After the conversion of Montgomery Farms into an event venue by sister Mandi, he moved back to Southern Indiana and joined forces once again with his sibling and is now a proud business owner with her.

WEBSITE: Home – Montgomery Farms

FACEBOOK: Montgomery Farms

INSTAGRAM: https://www.instagram.com/montgomeryfarms/

LINKEDIN: https://www.linkedin.com/company/montgomery-farms

Dallas Montgomery
Co-Owner, Montgomery Farms

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Christy Smallwood
Host, Small Business Success Talk

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