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Business Coaching Marketing Media

Get Started, Get Money, Get Sales – a story of reinvention and promotion with Rick Smith

Get started, get money, get sales - a story of reinvention with Rick Smith

Over 30 years of being in business, Rick Smith talked with us for this episode of Small Business Small Talk about his 3 books that he published about starting a business and what all that entails. We absolutely loved his excitement and his enthusiasm when it came to speaking with us about news, the upcoming technology around it, how to help people’s voices be heard and everything else in between. Grab a notebook and a pen because you’ll want to be taking some serious notes from this episode!

BIO: Rick Smith founded News USA in 1987, and more than 30 years later continues to innovate new ways to make his customers and clients look brilliant. Early in his career, while at Deloitte & Touche, he realized that PR and advertising people were basically ‘flying blind’ since no news feature service was then providing real, solid metrics to measure success. So he founded News Canada, then launched NewsUSA. He has served on the faculty of the Young Presidents Organization, judged the National Press Club’s Consumer Journalism Awards, and himself has been a Blue Chip Enterprise Award Winner for re-inventing his company. Along the way, Rick authored six books, including the three best-selling, self-help business titles Getting Started, Getting Money and Getting Sales. Today, Rick is on numerous advisory boards and is an early seed investor in 100+ emerging companies ideally where his contacts, media clout and marketing strategy can scale them faster.
 
 

Rick Smith
News USA

Christy Smallwood
Host, Small Business Small Talk

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Business Coaching Marketing

Reinventing Yourself & Staying Organized with Terry Callahan, Owner of Secret Shelfie

Reinventing Yourself & Staying Organized with Terry Callahan, Owner of Secret Shelfie

Terry Callahan, a master of many things, talked with us on this episode of Small Business Small Talk about how she got her start and how her business, Secret Shelfie, came to be. We loved hearing how she reinvented herself, her experience with being on SharkTank, the challenges that the pandemic brought and the businesses she ran in the past. If you’re tired of throwing those pillows on the floor, make sure to check out Secret Shelfie!

BIO: I thought of this about 20 years ago because I had hardwood floors and my decorative pillows slid off of my cedar chest when my cats jumped on the bed. I didn’t do anything about it until 2019 because I was trying to survive all those years as a very busy single mom. In 2019, I was happily married to a very messy man and he constantly cluttered the chair in the master bedroom so I needed a place for my pillows. I made a prototype and pitched it to SharkTank and surprise…they liked it and advanced me to the “2nd” level but I didn’t go further. I was not surprised because I didn’t have sales or even a business at that point. I hustled through 2019, learned social media, tweaked my product and developed a business. I was starting to gain a little traction and then Covid hit. I’m a nurse so I took my job serious and put The Secret Shelfie on the “shelf”. In 2021, I was determined to re-launch and I did so by hiring a social media company.

WEBSITE: secretshelfie.com

FACEBOOK: https://facebook.com/secretshelfie

INSTAGRAM: https://www.instagram.com/secretshelfie

Terry Callahan
Owner, Secret Shelfie

Christy Smallwood
Host, Small Business Small Talk

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Business Coaching Marketing

Talking the Ever-Evolving World of Technology with A-Jay Orr

Talking the Ever-Evolving World of Technology with A-Jay Orr

Military veteran, author, and technology expert, A-Jay Orr, took time to talk with us on this episode of Small Business Small Talk. We spoke with him about his transition out of the military, how he got his start in the tech industry, his book “The Art of War In Business Technology” and everything else he’s bringing as a business owner.

BIO: A-Jay is an author, veteran and is a global digital risk expert with more than 15 years of experience in this ever-evolving field. He is the expert companies rely on to provide sophisticated solutions to achieve business growth and maintain compliance. He implements behavior-based security solutions to protect businesses from cyberattacks that target control systems, robotics, IoT and smart devices that often goes undetected. A-Jay proudly served his country and is a veteran of the United States Army.

WEBSITE: www.simpleplanit.com and www.ajayorr.com

BOOK: “The Art of War in Business Technology”

FACEBOOK: A-Jay Orr

LINKEDIN: https://www.linkedin.com/in/ajayorr/

INSTAGRAM: https://www.instagram.com/iamajayorr/

TWITTER: https://www.twitter.com/ajsimpleplanit

 

A-Jay Orr
CEO & Founder, Simple Plan IT

Christy Smallwood
Host, Small Business Small Talk

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Business Coaching Marketing

Evolving and growing as a business owner with Tristan Wright, owner of Evolve to Grow

Evolving and growing as a business owner with Tristan Wright, owner of Evolve to Grow

We had the chance to talk with Tristan Wright, owner of Evolve to Grow in Victoria Australia. He shared with us his pain points of having a business and how he got to where he is today with great advice for all business owners.

BIO: I wasn’t a natural born Business Coach. In fact, I started adult life as a moderately successful (and unengaged) Engineer. Work was never my focus, I’d live for time spent cycling with my mates. It was during this paddle-posse that I was tasked with finding and buying some race gear as we looked to turn our mateship into a serious race team. I explored the caverns of the Cycling Wear world—it left a lot to be desired. And just like that, I created and built Seight Custom Cycling Wear. Before too long I was running a $300,000 business from my kitchen table while still tinkering away at engineering. I wasn’t even 30, and all the success made me arrogant.

WEBSITE: 

LINKEDIN: https://www.linkedin.com/company/evolve-to-grow/

Tristan Wright
Owner, Evolve to Grow

Christy Smallwood
Host, Small Business Small Talk

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Business Coaching Marketing

Being A Woman in a Male-Dominated Industry with Pixie Paula

Being A Woman in a Male-Dominated Industry with Pixie Paula

On this episode of Small Business Small Talk, host Christy Smallwood, talks with Woman-Owned Distillery of the Year Award-Winner, Pixie Paula on what it’s like to be a woman entrepreneur in today’s business environment.

BIO: Paula Dezzutti, more widely known in the community as Pixie is a mother of nine and a trailblazing entrepreneur who carved out her niche in the spirits world as the first woman owned distillery, Striped Pig which features Local Choice Spirits (LCS). LCS is an award-winning, woman-owned, family-run spirits brand development and distribution platform based in Charleston, SC. Working in a male dominated industry, she learned quickly that she needed to connect with a sisterhood for support.

As an award-winning business developer with a vision, Pixie’s need to connect with likeminded, strong women finally came to fruition when she took the helm of the iconic Skirt. magazine in the summer of 2019.

To learn more about Pixie Paula visit her channels:
www.localchoicespirits.com
www.Skirt.com
Instagram: @PixiePaulaOfficial
Facebook: facebook.com/PixiePaulaOfficial
Linkedin: linkedin.com/in/PixiePaulaDezzutti

“Pixie” Paula Dezzutti
CEO, Local Choice Spirits

Christy Smallwood
Host, Small Business Small Talk

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Business Coaching Marketing

Talking the importance of SEO with Brittany Murphy of One Thing Marketing

Talking the importance of SEO with Brittany Murphy of One Thing Marketing

 Brittany Murphy, owner of One Thing Marketing located in Louisville, Kentucky, talked with us about her beginning in the fashion industry and how she got her start in marketing. We got some insight as to what One Thing Marketing is doing for their clients to help their businesses thrive and we talked all about Search Engine Optimization (SEO) and social media.

BIO: Over the last 7 years, Brittany has created over 300 digital marketing strategies for local clients here in Louisville and nationally. As the Marketing Director at One Thing Marketing, Brittany focuses on helping business owners get their phones to ring with new clients through optimizing their website and online presence. Through her strategies and team at One Thing, they have helped local trade businesses increase their business by an average of 30% every year.

WEBSITE: 

FACEBOOK: 
One Thing Marketing

LINKEDIN: https://www.linkedin.com/company/one-thing-marketing

Brittany Murphy
Owner, One Thing Marketing

Christy Smallwood
Host, Small Business Small Talk

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Culture Real Estate Safety

Leadership & Culture With Jeff Murphy

Leadership & Culture With Jeff Murphy

In this episode of Small Business Small Talk, Christy talks with Jeff Murphy about the business of ECT Services and how leadership and culture make a difference with his team and how amazing things happen when you show up. 

BIO: Mr. Murphy is the President and CEO of ECT Services, Inc. which is “The Building Technology Integration Leader” for commercial and industrial customers in a wide variety of industries. Mr. Murphy is a strategic, competitive business executive driven to win others over to achieve significance with a vision for an incredible future! He is extremely customer focused and provides a great deal of energy to solving business problems. He enjoys helping customers get what they want and has tremendous passion for strategic planning and setting a vision for the future. He is focused on leadership and has proven his ability to deliver results for over 20 years.

Learn more at https://www.ectservices.com/

Jeff Murphy
President & CEO, ECT Services

Christy Smallwood
Host, Small Business Small Talk

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Business Coaching International Marketing

Business updates with Serena Gay, Made4U Podcasts

Business updates with Serena Gay, Made4U Podcasts

Catching up with Serena Gay, a new friend I randomly connected with in a Facebook group for podcasting late 2020. In this episode we talk about the status of business since the pandemic happened and how different areas of the world are re-opening and the effects.

BIO: Founder and former BBC Radio journalist, Serena Gay, brings a wide mix of entrepreneurial and practical skills to the company which she founded in late 2018 with the aim of producing lively and intelligent podcasts with well-researched and engaging content. Serena trained as a BBC local radio journalist before moving on to work at the BBC World Service in London.  A long stint followed in Berlin broadcasting on and off-air for the English service of Germany’s public international broadcaster, DW TV, on news, documentaries and promotions. She has also helped run and promote family businesses in Germany and the UK, in addition to working as a freelance writer and as a voice-over artist, recording books for Audible. 

Serena Gay, www.made4u-podcasts.co.uk
2020 Series of “Business Revival – In Gloucestershire” live now.
NOW…Podcast Launch Pad, https://www.made4u-podcasts.co.uk/podcast/

Links to information discussed:
COVID Delta Variant: 

Serena Gay
Owner, Made4U Podcasts

Christy Smallwood
Host, Small Business Small Talk

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Business Coaching Marketing

Change is Constant and Super Exciting Updates

Change is Constant and Super Exciting Updates with Small Business Small Talk host, Christy Smallwood

In this episode of Small Business Small Talk host, Christy Smallwood, shares some updates about the podcast including the newly launched website and insights from previous episodes.

Christy Smallwood
Host, Small Business Small Talk

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Marketing

Diving Deep Into A Niche with Kristina Stubblefield, owner of SoIn Media Group

Diving Deep Into A Niche with Kristina Stubblefield, owner of SoIn Media Group

On this episode of Small Business Small Talk our guest, Kristina Stubblefield, owner of SoIn Media Group, shares her passion for helping wedding professionals succeed especially through the shutdown of a pandemic. We cover wedding professional services, marketing, being married to your business partner that has a great design flair, and how their business as evolved over time. www.soinmediagroup.com

Sponsored by:

Chamber of St. Matthews https://www.stmatthewschamber.com/

Eagle Eye Strategies https://www.eagleeyestrategies.biz

Kristina Stubblefield
Owner, SoIn Media Group

Christy Smallwood
Host, Small Business Small Talk