Reinventing Yourself & Staying Organized with Terry Callahan, Owner of Secret Shelfie

Terry Callahan, a master of many things, talked with us on this episode of Small Business Small Talk about how she got her start and how her business, Secret Shelfie, came to be. We loved hearing how she reinvented herself, her experience with being on SharkTank, the challenges that the pandemic brought and the businesses she ran in the past. If you’re tired of throwing those pillows on the floor, make sure to check out Secret Shelfie!

BIO: I thought of this about 20 years ago because I had hardwood floors and my decorative pillows slid off of my cedar chest when my cats jumped on the bed. I didn’t do anything about it until 2019 because I was trying to survive all those years as a very busy single mom. In 2019, I was happily married to a very messy man and he constantly cluttered the chair in the master bedroom so I needed a place for my pillows. I made a prototype and pitched it to SharkTank and surprise…they liked it and advanced me to the “2nd” level but I didn’t go further. I was not surprised because I didn’t have sales or even a business at that point. I hustled through 2019, learned social media, tweaked my product and developed a business. I was starting to gain a little traction and then Covid hit. I’m a nurse so I took my job serious and put The Secret Shelfie on the “shelf”. In 2021, I was determined to re-launch and I did so by hiring a social media company.




Terry Callahan
Owner, Secret Shelfie

Christy Smallwood
Host, Small Business Small Talk

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