Categories
Branding Marketing Media Operations

Empowering Women: Small Business Success Talks | Celebrating Women’s History Month with Christy Smallwood!

Empowering Women: Small Business Success Talks | Celebrating Women's History Month with Christy Smallwood!

🌟 Join Christy Smallwood in this empowering episode of Small Business Success Talks as we celebrate Women’s History Month! 🌸✨ We’re shining a spotlight on incredible women from diverse backgrounds, each with a unique journey towards success and greatness in their respective fields.

πŸš€ Get inspired by the stories of resilience, innovation, and triumph as Christy collects episode snapshots featuring remarkable women entrepreneurs, leaders, and visionaries. From CEOs to creatives, this episode is a tribute to the strength, determination, and brilliance of women in business.

πŸ‘©β€πŸ’Ό Whether you’re an aspiring entrepreneur or looking for a dose of motivation, this episode is a must-watch! Tune in for insightful conversations, valuable lessons, and a celebration of the incredible impact women make in the world of small business.

🌈 Let’s support and uplift each other as we navigate the journey to success. Don’t miss this special Women’s History Month edition of Small Business Success Talks with your host, Christy Smallwood!

πŸ”— #WomensHistoryMonth #EmpowerWomen #SmallBusinessSuccess #WomenInBusiness #SuccessStories #InspiringWomen #BusinessLeadership #EmpowermentSeries #ChristySmallwood #EntrepreneurshipJourney #TrailblazingWomen #DiversityInBusiness #SmallBusinessInspiration #MotivationalTalks #LeadershipSuccess #BusinessTriumphs #CelebratingWomen #SuccessInEveryField #InnovativeWomen #WomenEmpowerment

πŸ‘‰ Subscribe now and be a part of the celebration! Let’s inspire, uplift, and empower each other on the path to success! πŸŒŸπŸ’Όβœ¨ #SmallBusinessTalks #SubscribeNow #SuccessJourney

*********************************************************************

This episode of Small Business Success Talk brought to you by

Chrysaetos. Making a better human experience by building better leaders. We are the Leadership Professionals. https://chrysaetos.biz/

Eagle Eye Strategic Marketing. Meaningful marketing that creates meaningful results. https://eagleeyestrategicmarketing.biz/

Interested in booking Christy for your next event? Visit https://christysmallwood.com/, or email sidekick@eagleeyestrategies.biz for more information.

@smallbusinesssuccesstalk

Categories
Marketing

Supporting Women-Owned Small Businesses with Debra Locker Griffin

Supporting Women-Owned Small Businesses with Debra Locker Griffin

On this episode of Small Business Success Talks, join host Christy Smallwood as she interviews Debra Locker Griffin, a leading public relations professional empowering women and their small businesses. Debra offers her advice on how to use PR to help and market women-owned small businesses, including tips on finding distinctive brand language and storytelling techniques that appeal to female audiences. She also talks about the value of establishing solid connections and networks to support female entrepreneurs in overcoming challenges and achieving their objectives. This episode is a must-listen if you’re a female small business owner or entrepreneur looking for inspiration and advice on how to thrive in PR.

BIO: Debra Locker Griffin provides big city caliber public relations with small-town charm by applying the same inquisitive spirit that served her so well in television news journalism. Her three decades of professional excellence have put her in the absolute vanguard of her field.

Debra’s company, The Debra Locker Group, is an award-winning boutique agency specializing in the lifestyle, beauty, spa, and wellness markets and has been a constant champion for female entrepreneurs. The Kentucky-based DLG was named Best PR firm in Louisville by readers of LEO Weekly three years in a row, and listed as a top PR firm by the editors of Louisville Business First.

Prior to launching DLG, Debra was the Public Relations Director for the International SPA Association and Host Communications, both of which are based in Lexington, KY. Working in the spa industry since 2001, Debra was voted as the recipient of the 2020 Women in Wellness PR & Marketing Award from American Spa magazine.

Before beginning her PR career, Debra was a reporter and producer at TV stations in Kentucky, Tennessee and North Carolina. She has received three Emmy nominations for her work in television.

A firm believer in giving back to the world, Debra is the Board Chair for the Indiana, Kentucky, Tennessee Chapter of the National MS Society and a committee member for the annual Misters for MS fundraiser in Louisville.

Her free time is spent traveling, gardening, working out and trying new restaurants. Debra is frequently accompanied by her husband Ron, teenaged son Bryce, and Great Pyrenees Jackie and Pete.

@SmallBusinessSuccessTalk

Categories
Marketing

3 Key Activities to do for marketing in your business each year

3 Key Activities to do for marketing in your business each year

It’s a new Marketing Mavens episode for Small Business Success Talk! Grab your note-taking tools and get ready to focus on setting yourself up for success in the coming year(s).Β 

The Marketing Mavens: – Christy Smallwood, Host (Eagle Eye Strategic Marketing & Chrysaetos Strategic Leadership Development) – Amy Torres (Director of Marketing, Inc.) – Kristina Stubblefield (SoIn Media Group & The Ring, The Bling, and All The Things) – Brittany Murphy (One Thing Marketing)

Categories
Marketing

Authenticity in marketing and more with the Marketing Mavens

Authenticity in marketing and more with the Marketing Mavens

Amy Torres with Director of Marketing, Inc., Kristina Stubblefield with SoIn Media Group, and Brittany Murphy with One Thing Marketing join host, Christy Smallwood, to talk about authenticity in marketing, positioning your brand authentically, and a few other meaningful marketing insights. This is one to take notes with!

www.SmallBusinessSuccessTalk.biz
www.directorofmarketinginc.com
www.onethingmarketing.net
www.soinmediagroup.com

Categories
Marketing Mindset

Experimentation is part of reinvention with Charlene Burke

Experimentation is part of reinvention with Charlene Burke

This episode of Small Business Success Talk is conversation about evolving as a business model and owner. Charlene Burke shares her approach of experimenting as a part of business growth – it’s never failure, it’s learning what works and what doesn’t.

BIO: Charlene Burke is a perpetually curious writer of content and sales copy. She uses emotionally gripping stories and persuasion principles to connect your message with your audience for stellar results. How? By asking better questions of her clients and their ideal buyer. Only then can she find the real reason the ideal buyer needs the solution offered.

She is the owner of two newsletters: BurkesBits.com, a weekly newsletter where she shares her experience and tips about mindset, marketing, copy, and social selling with hundreds of subscribers. EmailCopySecrets.co, a bi-weekly newsletter where she shares what works to keep your reader’s attention and get them to take action.

searchbyburke.com

Categories
Business Coaching Marketing

Setting Your Business Up For Success With Christopher Goff

Christopher Goff

In this episode, I am joined by Christopher Goff, owner of Sales Comp. He discusses developing a Sales Compensation Plan. See how he started and what he teaches others. You will find great information on how to set up your business for success!

Christy highlights Chris’s book “Starting Simple Sales Compensation”. One of her favorite quotes from the book is “Culture Matters”. He is such a strategy person and part of the strategy is understanding his people. Chris is such a people person, being curious and nonjudgemental, and getting to know people before he starts to work with them.

Learn great information on how you can build your business for success using his techniques and tactics. Here’s the link for his book.

#businesscoaching #entrepreneur #success #smallbusiness #SBSTpodcast #SBSTshow #smallbusinesssuccesstalk #podcast #podcastlife #businessowner #lifecoaching

Categories
Business Coaching Marketing

Associations

Associations

In this episode Christy shares her experience being a part of Associations and Chambers and how to be strategic with membership.

SBSTpodcast #SBSTshow #smallbusinesssuccesstalk #podcast #podcastlife #strategy #businessstrategy #strategeist #businessowner #smallbusiness #entrepreneur #business #speaker #author #businesscoach #Associations

Β 
Β 
Β 

Β 

Instagram handle

@SmallBusinessSmallTalk

Find your favorite streaming channel

Categories
Business Coaching Marketing

Strategic Execution

Strategic Execution

Thank you for tuning in to this episode of the Small Business Success Talk podcast! If you haven’t gotten the chance to listen to the previous podcast titled “Strategy Is…”, I highly suggest that you do because I go over all things STRATEGY.
Β 
Setting that strategic foundation comes first (core messaging, brand identity, etc.) and second comes setting expectations and strategic execution. There are lots of moving parts to this and I go over ALL of it in this episode, so grab your pen and paper and be sure to take some notes.
Β 
It’s another great episode chock full of great information so I’m happy that you’re here and I can’t wait to hear how strategy and execution has worked for YOUR business!

Christy Smallwood
Host, Small Business Success Talk

Find your favorite streaming channel

Categories
Business Coaching Marketing

Strategy Is…

Strategy Is...

Welcome back to the Small Business Success Talk podcast! Today, your very own host, talks all about strategy and the difference between having a plan and having a STRATEGIC plan. Yes, there’s definitely a difference!

What got Christy started in the world of business strategy was the fact that most businesses work so hard on their strategy only to just put it on a shelf and forget about it. Meanwhile, it’s not being implemented whatsoever for your business and that’s a problem.

You’ll want to listen to this entire episode because Christy shares some ideas on when and where to work on your strategy, how to define yourself, brand identity and SO MANY other useful topics!

Christy Smallwood
Host, Small Business Success Talk

Find your favorite streaming channel

Categories
Business Coaching Marketing

The Importance of Stories with Sylvia Leach Lovely

The Importance of Stories with Sylvia Leach Lovely

 For this episode of Small Business Success Talk, we’re joined by Sylvia Leach Lovely. She describes herself as “a lawyer by training, a CEO by experience, and a media mogul…in my dreams” with multiple businesses that she juggles. Her passion though lies in stories which she included in one of the books she wrote.

In 2008, she explained that she had a pretty big, life-changing event that happened to her which lead her to writing her book “Dodging Coconuts, How to Survive the Storm and Rebuild Your Life.” Not to toot my own horn, but this was truly a great episode and I’m so thankful for Sylvia being my guest. We happen to think that she’s quite the fascinating woman with quite a bit that she’s accomplished so be sure to listen to the full episode!

BIO: I am a retired former CEO of 30 years. I am also a lawyer which is taking up some of my time today on behalf of those who lack access to our court systems. My passion lies in helping people better understand their lives through acknowledging and understanding their stories — especially in order to heal from setbacks and trauma. My signature workshop is “Writing the Stories of Your Life.” In addition, I am pivoting to working with my book, published in 2016, “Dodging Coconuts, How to Survive the Storm and Rebuild Your Life.” The fact is, in 2008 during the Great Recession, I lost my beloved CEO job, experienced a medical catastrophe and wrote my book. With that cathartic experience of writing my story, I turned away from it until recently. As a result of the serendipity of speaking to “Women Leading Kentucky” about my experience, I revived my thinking of how my stories helped me recover from my catastrophic experience. No matter the trauma or grief we may experience, we must learn that we cannot change the story no matter how hard we try. All we can do is learn lessons and begin a new story while realizing that we can only partially dictate the outcome. We are unique individuals and eventually we must view our stories as part of a life well-lived.

WEBSITE: www.sylvialovely.com

FACEBOOK: Connecting Our Voices

Sylvia Leach Lovely
Women Leading Kentucky

Christy Smallwood
Host, Small Business Success Talk

Find your favorite streaming channel