Small Business Success Talks: Summer Strategy feat. George Potts of Fifth Influence

Join host Christy Smallwood in this Small Business Success Talks episode as she sits down with special guest George Potts from Fifth Influence. Together, they delve into an insightful discussion covering a wide range of topics including marketing, leadership, small business success, objectives and key results, people management, growth, coaching, strategic planning, and much more. Discover valuable strategies and actionable advice that can help propel your business towards success this summer and beyond.


George Potts started Fifth Influence a year after leading the digital and social media efforts on the celebrated 84 Lumber Super Bowl advertising campaign in 2017. Recognized as one of the top 10 Super Bowl campaigns of all time, recipient of a Cannes Gold Lion, covered and discussed by 1,000s of media outlets, featured in several advertising textbooks, it generated so much interest to watch the conclusion of the commercial online that it broke the internet. It was such a pop cultural phenomenon that Saturday Night Live lampooned the effort in a skit featuring Cecily Strong a week after the Super Bowl.

Over 20 years George produced award winning digital and social media efforts for tens of iconic brands from Huffy bikes to Nestle Drumstick and rising challenger brands like Premier Protein and YellaWood accomplishing a litany of digital marketing firsts such as:

• The earliest CPG brand integrations in social media games for Dreyer’s/Edy’s Fruit Bars (now Outshine) and Stouffer’s Mac N Cheese in Zynga’s Farmville

• Cross-referencing Google Earth data with social media profiles to target and advertise to homeowners that need decks for YellaWood, and

• Facebook live-streaming of hunting and angling outings on Facebook for Dick’s Sporting Goods’ Field & Stream brand and retail stores.

Potts brought big brand digital advertising and marketing bona fides to political and issue advocacy campaigns. He’s not a political novice though. Thirty-years ago, he graduated from Duquesne University with a B.A. in Political Science and moved to Washington, D.C. to pursue a Ph.D. in American Politics. Over the summer however, he quickly made connections, abandoned his plans, and worked on Capitol Hill. When his girlfriend and now wife asked him to return to Pittsburgh a few years later, he pivoted and built a career in digital advertising, but never abandoned politics. He would freelance as digital communications advisor to local and regional political campaigns including several Pittsburgh mayoral races, occasionally bringing the work into the agency he was working for at the time. He is also a recognized expert in using social media listening to guide and predict political campaigns. One example: Pittsburgh Post-Gazette ‘Sara’s to Lose’.

Listen in to George’s podcast at