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The Importance of Company Culture and Employee Retention, Owner of Magnet Culture, Cara Silletto

The Importance of Company Culture and Employee Retention, Owner of Magnet Culture, Cara Silletto

For this episode of Small Business Small Talk, we had the chance to sit down with a good friend of ours, Cara Silletto from Magnet Culture. We enjoyed getting to hear about her background where she grew up as a theater kid, then moved on to being an Event Planner for a state association which then planted the seed for her to eventually become a speaker trainer. Her main focus at her business, Magnet Culture, is all about employee retention and culture. If this is something your own business is struggling with, this episode is one you’ll definitely want to check out!

BIO: Workforce thought leader and keynote speaker Cara Silletto, MBA, CSP, works with organizations to reduce unnecessary employee turnover by bridging generational gaps and making managers more effective in their roles. Workforce Magazine in Chicago named Cara a “Game Changer” and Recruiter.com listed her in their “Top 10 Company Culture Experts to Watch.” She is the author of the book, “Staying Power: Why Your Employees Leave & How to Keep Them Longer,” and Louisville Business First named her one of their 2018 Forty Under 40.

WEBSITE: www.WeReduceTurnover.com

FACEBOOK: Magnet Culture, a Crescendo Strategies company

LINKEDIN: www.linkedin.com/in/carasilletto

Cara Silletto
Owner, Magnet Culture

Christy Smallwood
Host, Small Business Success Talk

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2021 In Review and Lessons Learned

2021 In Review and Lessons Learned

In this episode of Small Business Small Talk host, Christy Smallwood, gives a fun recap of 2021. It’s been a great year for Small Business Small Talk that has hosted many wonderful business owners. If you’ve not listened to all episodes, you need to. Lots of great content for all of you business owners out there.

Christy also started a NEW travel podcast with fellow host, Tara Branch of Vacations by Tara. Stay tuned for more details on when that will be launching. For those that love travel, you won’t want to miss it!

Lastly, Small Business Small Talk is now on Instagram (@smallbusinesssmalltalk) so be sure to give us a follow on there.

That’s just a small sampling of 2021 so be sure to listen to the full episode for all the fun details. We hope you all had a great 2021 and an even better 2022 ahead!

Christy Smallwood
Host, Small Business Small Talk

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On the Journey with NFL Professional, Author, & Entrepreneur – Jordan Babineaux

On the Journey with NFL Professional, Author, & Entrepreneur -
Jordan Babineaux

On this episode of Small Business Small Talk, we had the amazing opportunity to sit down with Jordan Babineaux, former NFL player for the Seattle Seahawks and Tennessee Titans. We discussed his childhood in Port Arthur, Texas, his journey with the NFL, and how he got to where he is today with his business, Pivot to Win. At the young age of 39, Jordan has already accomplished so much in his professional career, but he recognizes that it’s the failures and losses as well that get us to our path of success and how having the “growth mindset” is truly important to achieving what we want.

WEBSITE: pivottowin.com

FACEBOOK: Jordan Babineaux

INSTAGRAM: @jordanbabineaux

Jordan Babineaux
Owner, Pivot to Win

Christy Smallwood
Host, Small Business Small Talk

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Helping small business with IT and cybersecurity, owner of Z-JAK Technologies, Jeff Chandler

Helping small business with IT and cybersecurity,
owner of Z-JAK Technologies, Jeff Chandler

We recently sat down with Jeff Chandler on Small Business Small Talk. He’s been in the business of IT since the 80s and owns his own IT company, Z-JAK Technologies. His desire to be an engineer as a kid is what got him started in the field.

With small businesses also being prone to cyber attacks, his clients enlisted his help in helping to secure their systems. Thus, Jeff ‘s book on cybersecurity was created called “Hacked!”.

If this is a pain point with your business, make sure to visit the website link below for Z-JAK Technologies so Jeff can get you taken care of!

BIO: Jeff Chandler is the founder and CEO of Z-JAK Technologies.

With more than 35 years of experience as a developer, systems architect, business consultant, and insurance executive, Jeff is an expert in cybersecurity and technology.

Jeff served previously as Chief Technology Officer for Jefferson National Financial. He was part of the startup team that built the company and served in a number of roles over the years with that carrier.

WEBSITE: 

BOOK:  Hacked! Cybersecurity Protection Guide – Z-JAK Technologies | IT Services and IT Support in Louisville, KY

WEEKLY CYBERTIPS EMAIL: https://zjak.net/cybertips

Jeff Chandler
Owner, Z-JAK Technologies

Christy Smallwood
Host, Small Business Small Talk

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Creating a Meaningful Business and Growing Unique Relationships with Jeremy Shere, Founder and CEO of Tribal Knowledge Podcasting

Creating a Meaningful Business and Growing Unique Relationships with Jeremy Shere, Founder and CEO of Tribal Knowledge Podcasting

 Jeremy Shere of Tribal Knowledge Podcasting sat down with us and talked about why Corporate America just wasn’t his thing and how owning his own business is all about the aspect of control. For Jeremy, it’s all about being goal-oriented as well. We also had the chance to talk about having twins in the family and other random topics (Brendan Fraser included). This was definitely a fun episode so make sure to listen to the entire podcast!

BIO: Jeremy Shere is the founder and CEO of Tribal Knowledge Podcasting, a podcast production agency that helps businesses start podcasts to drive revenue & grow thought leadership.

WEBSITE: tribknowledge.com

LINKEDIN: https://www.linkedin.com/in/jeremy-shere-7640934/

Jeremy Shere
Owner, Tribal Knowledge Podcasting

Christy Smallwood
Host, Small Business Small Talk

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Making a Difference and Leaving a Legacy – Dean Wegner, owner of Authentically American

Making a Difference and Leaving a Legacy - Dean Wegner, owner of Authentically American

After realizing that less than 3% of the apparel that we buy and wear is made here in America, Dean Wegner wanted to change that. In this episode of Small Business Small Talk, we get to hear about his background and how his business, Authentically American, got its start. Having a passion for creating more jobs and a great company culture is what Dean is all about along with his faith being an important aspect of his life. If you want to purchase American-made apparel, make sure to check out Authentically American based out of Nashville Tennessee!

BIO: Dean is a man of deep Christian faith, a Family man, Veteran, and Entrepreneur. Dean and his bride Kelly have been married for 26 years and they have 4 children, with the youngest being adopted from Ethiopia. Dean graduated from West Point in 1993 and served 7 years in the Army as a helicopter pilot and Army Ranger. After the Army, the majority of Dean’s business career was spent in business development, marketing, and strategy with Mars and Procter & Gamble. In 2017, Dean founded Authentically American, a Veteran owned, American made premium apparel brand. Authentically American is a brand that celebrates patriotism, believes in the American worker, and honors our American heroes by intentionally donating 10% of profits to Veteran and First Responder charities. As a former Division I ice hockey player, Dean is highly competitive, possesses a tireless work ethic, and he still plays in a Men’s “Beer League” every week. Dean is active in his church and serves on the board of several for-profit and non-profit companies and organizations. Dean and Authentically American are riding a wave of national media exposure having been featured in Forbes magazine, Fox News, Yahoo Finance, Newsmax TV, and SiriusXM Radio.

WEBSITE: Authentically American

FACEBOOK: Authentically American

INSTAGRAM: Authentically American

LINKEDIN: Authentically American, Dean Wegner 

Dean Wegner
Owner, Authentically American

Christy Smallwood
Host, Small Business Small Talk

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Great Photography Tells Your Brand Story – An Interview With Joe Hulsey

Great Photography Tells Your Brand Story - An Interview With Joe Hulsey

On this episode of Small Business Small Talk, Joe Hulsey, owner of Joe Hulsey Photography shares his experience and love of telling stories through pictures, as well as the impact caring about people has in his business.

BIO: I am Joe, and I truly have a passion for photography that is hard to explain. There is no more fulfilling moment than delivering a portrait to a client and seeing that look of pride and love in their eyes. You will always get individualized attention and a passion to make your images something that you are proud to show your friends and family. I was born and currently reside in Louisville, KY. My beautiful wife, Mary Rose, is my strongest supporter and most honest critic.  I couldn’t do this without her support.  I am also blessed with two beautiful children.  My daughter, Alice, and son, Jack, are my true inspirations. My mission is to tell your story in photographs. Just sit back and enjoy!
www.joehulsey.com

Small Business Small Talk is sponsored by:

The Chamber of St. Matthews (https://www.stmatthewschamber.com/)
Eagle Eye Strategies (https://eagleeyestrategies.biz/)

Joe Hulsey
Owner, Joe Hulsey Photography

Christy Smallwood
Host, Small Business Small Talk

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When Shit Hits The Fan

When Shit Hits The Fan

In this episode of Small Business Small Talk, host Christy Smallwood brings us all up to date on what’s been going on with her. Getting sick is rough, especially as a business owner! Sometimes it’s good to have some down time to regroup, but the show must go on. It’s also important to have a great team to back you up to make sure the balls are still rolling. This is a fun show packed with some great info so get comfy and enjoy!

www.EagleEyeStrategies.biz
www.ChristySmallwood.com

Christy Smallwood
Host, Small Business Small Talk

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Standing Out in the Crowd & Having Fun In Your Business – Jason Koerner of Perfect Pitch DJ Services

Standing Out in the Crowd & Having Fun In Your Business - Jason Koerner of Perfect Pitch DJ Services

 Jason Koerner of Perfect Pitch DJ Services talked with us for this episode of Small Business Small Talk. We loved hearing how he makes events like weddings and business expos a personalized experience with not only his DJ service, but his high-tech photo booth as well. In addition, he talks about how it’s important to stand out in his field of work, what he loves the most about this business, and so much more!

BIO: I’ve been a musician all my life. Music is what I LOVE.
Whether I am playing in a band, DJing, or singing in the truck, music is happening around me. Let me bring my passion for music to your important day. You will have the comfort of knowing that who you are working with is in it for the right reasons, not just to get a paycheck. This business is my baby, and I ensure 100% client satisfaction.

Perfect Pitch DJ Service, LLC is a professional business launched from a serious hobby, so it is the best of both worlds where high quality service meets fun – all at an affordable price!

WEBSITE: www.perfectpitchdj.com

FACEBOOK:
https://www.facebook.com/perfectpitchdjservice/

Jason Koerner
Perfect Pitch DJ Services

Christy Smallwood
Host, Small Business Small Talk

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Get Started, Get Money, Get Sales – a story of reinvention and promotion with Rick Smith

Get started, get money, get sales - a story of reinvention with Rick Smith

Over 30 years of being in business, Rick Smith talked with us for this episode of Small Business Small Talk about his 3 books that he published about starting a business and what all that entails. We absolutely loved his excitement and his enthusiasm when it came to speaking with us about news, the upcoming technology around it, how to help people’s voices be heard and everything else in between. Grab a notebook and a pen because you’ll want to be taking some serious notes from this episode!

BIO: Rick Smith founded News USA in 1987, and more than 30 years later continues to innovate new ways to make his customers and clients look brilliant. Early in his career, while at Deloitte & Touche, he realized that PR and advertising people were basically ‘flying blind’ since no news feature service was then providing real, solid metrics to measure success. So he founded News Canada, then launched NewsUSA. He has served on the faculty of the Young Presidents Organization, judged the National Press Club’s Consumer Journalism Awards, and himself has been a Blue Chip Enterprise Award Winner for re-inventing his company. Along the way, Rick authored six books, including the three best-selling, self-help business titles Getting Started, Getting Money and Getting Sales. Today, Rick is on numerous advisory boards and is an early seed investor in 100+ emerging companies ideally where his contacts, media clout and marketing strategy can scale them faster.
 
 

Rick Smith
News USA

Christy Smallwood
Host, Small Business Small Talk

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