E23: How to Build a Sales Process That Actually Works

Featuring Charmaine Powell, The Cultivated Growth Network

Most business owners know they need more customers—but few have a clear process for turning leads into loyal clients.

In Episode 23 of Small Business Success Talk, Christy Smallwood sits down with sales strategist Charmaine Powell, founder of The Cultivated Growth Network, to discuss how intentional sales systems create sustainable growth.

After spending 25 years in corporate sales leadership, Charmaine discovered that her greatest passion wasn’t simply selling—it was coaching and developing people. That passion led her to launch The Cultivated Growth Network and create her S.E.E.D.S. framework for sales success.

Together, Christy and Charmaine explore:

• Why growth is cultivated—not accidental
• The relationship between marketing and sales
• Building a customer journey that earns trust
• Why coaching matters more than training alone
• How networking creates opportunities for growth
• Avoiding the trap of relying too heavily on AI-generated messaging
• Why celebrating small wins is essential to long-term success

If you’ve ever wondered why leads aren’t converting, or why your sales process feels inconsistent, this episode will help you create a strategy that serves both your customers and your business.

Because success isn’t just about reaching the destination—it’s about recognizing the progress you make along the way.

🎧 Listen now and take your next step forward.

 

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Thank you Sponsors!

Charmaine Powell

The Cultivated Growth Network

Christy Smallwood

Christy Smallwood (inc)

Christy Smallwood

Host

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