Featuring Christy Smallwood

In this episode of Christy’s Corner on Small Business Success Talk, host Christy Smallwood dives into the viral rise of The We Do Not Care Club, a movement that started with one woman’s raw message and spread across the internet like wildfire.

Christy explores what makes movements go viral — from clear, relatable messaging to emotional resonance — and applies those same principles to small business success. From quicksand marketing traps to MVP (Minimum Viable Product) mindset, she gets real about balance, burnout, and why “we do not care” might just be the rally cry small business owners need.

You’ll hear:

• How the We Do Not Care Club went from frustration to cultural moment

• Why seven steps to seven figures isn’t always what it seems

• How to simplify, show up messy, and still make momentum

• A sneak peek into Christy’s Being Super Method and how to tap your own superpower

• How to start your own “movement” in business that actually matters